Download EPPM2033 W6 SEM3 20202021 E - Marketing and Human Resources in The Global Firm PDF Free - Full Version
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About EPPM2033 W6 SEM3 20202021 E - Marketing and Human Resources in The Global Firm
This document outlines key concepts in marketing for global firms. It discusses global market segmentation, standardization versus adaptation of marketing strategies, global branding and product development, and international pricing. The document is a lecture on international marketing that is intended to explain fundamental topics and considerations for marketing across borders and regions.
Detailed Information
| Author: | ['Choo Wei sheng'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 53 |
| Language: | English |
| Format: | |
| Price: | FREE |
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