Environmental Services Opportunities in Western European Customer Services 1991-1996

126 Pages·1991·7.8 MB·English

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SEPTEMBER 1991
ENVIRONMENTAL
SERVICES
OPPORTUNITIES
IN
WESTERN EUROPEAN
CUSTOMER
SERVICES
1991-1996
U
*v' 'S Ift s , ^>
INPUT
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i
ENVIRONMENTAL SERVICES OPPORTUNITIES IN WESTERN EUROPE, 1991-1996 INPUT
Researched by
INPUT
Piccadilly House
33/37 Regent Street,
SW1Y4NF
London
England
Published by
INPUT
1280 Villa Street
Mountain View, CA 94041-1194
U.S.A.
—
Customer Service Programme Europe
Environmental Services Opportunities in
Western European Customer Services,
1991-1996
Copyright © 1991 by INPUT. All rights reserved.
Printed in the United States of America.
No part of this publication may be reproduced or
distributed in any form or by any means, or stored
in adata baseorretrieval system, withoutthe prior
written pennission of the publisher.
CEES1 • 1991
ENVIRONMENTALSERVICES OPPORTUNITIES IN WESTERN EUROPE. 1991-1996 INPUT
Abstract
This research study highlights the opportunities available to customer
services vendors in the environmental services market. Opportunities
identified include those available immediately and those available in the
longer term but that will Hkely require extensive marketing programmes.
The report provides a forecast for the growth of the environmental ser-
vices market overall in Western Europe and for thirteen individual coun-
try markets over the period 1991 to 1996. Market shares of three indi-
vidual categories of service vendor are quantified and the growth of these
three vendors' market shares identified over the same five-year period.
The report defines four individual sectors of the environmental services
market and four levels of service that can be provided by vendors.
User requirements for environmental planning and cabling services and
user attitudes towards equipment vendor services are analysed. Vendor
challenges that result from the market environment are indicated, together
with identification of the key issues in the environmental services market.
CEES1 ©1991 by INPUT. ReprodudionProhibited.
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1
ENVIRONMENTAL SERVICES OPPORTUNITIES IN WESTERN EUROPE. 1991-1996 INi^UT
Table of Contents
I Introduction I-l
A. Objectives I-l
B. Methodology I-l
C. Scope 1-3
D. Structure 1-3
n Executive Overview U-l
A. Equipment Vendors' Share of the Environmental Services II-
Market Is Set of Growth
B. Market Environment II-3
1. Competitive Environment II-3
2. Equipment Vendor Environmental Services II-5
3. Market Challenges II-6
C. The Environmental Services Market in Western Europe II-7
1. Market Drivers II-7
2. Market Inhibitors II-8
3. The Growth of Environmental Services in Western II-9
Europe, 1991-1996
4. Country Market Growth, 1991-1996 11-10
5. Market Growth by Vendor Segment 11-12
D. Market Opportunities 11-13
1. System Range Sector 11-13
2. Country Market Sector 11-14
3. Industry Sector 11-15
4. Installed Base Sector 11-16
E. Vendor Opportunities and Challenges 11-17
1. Vendor Challenges 11-17
2. Key Issues 11-18
3. Primary Opportunities 11-19
4. Revenue Opportunities 11-20
CEES1 O 1991 by INPUT. Reproduction Prohibited.
1
ENVIRONMENTALSERVICES OPPORTUNITIES IN WESTERN EUROPE, 1991-1996 INPUT
Table of Contents (Continued)
in The Market for Environmental Services in III-l
I
Western Europe
A. Introduction III-l
B. Market Segmentation III-l
1. Competidve Environment HI-
2. Equipment Vendor Environmental Services 111-4
C. The Customer Services Professional Services Market 111-5
Market Growth 1991-1996 in-5
1.
2. Country Market Growth 111-6
D. The Environmental Services Market in Western Europe III-l 1
1. Market Drivers and Inhibitor III-11
2. Environmental Services Market Growth III-13
3. Country Market Growth 111-15
E. Market Opportunides and Challenges 111-19
'
IV Vendor Opportunities and Challenges IV-1
A. Introducdon IV-1
B. Issues, Challenges and Opportunides IV-1
1. Key Vendor Challenges and Issues IV-1
2. Key Opportunides IV-5
3. Compeddve Forces IV-8
C. Revenue Potendal rV-9
1. Incremental Factors IV-9
2. Service Sector Contribudon FV-IO
D. Markedng Challenges IV-11
1. Environmental Planning Services IV-12
2. Cabling Services IV-16
V
User Requirements for Environmental Services V-1
A. Introducdon V-1
B. Need for Markedng V-1
1. User Atdtudes toward Vendor Services V-1
2. Service Markedng V-3
3. User Comments V-4
ii e1991 by INPUT, ReprodjCion Prohibried. CEES1
ENVIRONMENTAL SERVICES OPPORTUNITIES IN WESTERN EUROPE. 1991 -,»i-6 INPUT
Table of Contents (Continaed)
V
C. User Requirements for Environmental Planning Services V-6
1. Western European User Requirements V-7
2. Country Market User Requirements V-8
3. Industry Sector User Requirements V-10
4. Vendor Installed Base User Requirements V-12
D. User Requirements for Cabling Services V-14
1. Western European User Requirements V-14
2. Country Market User Requirements V-16
3. Industry Sector User Requirements V-18
4. Vendor Installed Base User Requirements V-20
—
Appendixes A. User Database Environmental Planning Services A-1
—
B. User Database Cabling Services B-1
C. User Questionnaire C-1
D. Vendor Questionnaire D-1
CEES1 e 1991 by INPUT. ReproductionProhibited.
INPUT
Exhibits
I -1 User Sample by Vendor 1-2
-2 User Sample by Country 1-3
—
n
-1 Environmental Services Key Findings II-2
-2 Environmental Services Competitive Environment II-4
-3 Equipment Vendor Environmental Services II-5
-4 Environmental Services Market Challenges II-6
-5 Environmental Services Market Drivers II-7
-6 Environmental Services Market Inhibitors II-8
-7 Market Growth of Environmental Services in Western II-9
Europe, 1991-1996
-8 Country Market Growth of Environmental Services 11-11
-9 Western Europe Environmental Services Market Growth 11-12
by Vendor Type
-10 Environmental Services Systems Range Opportunities 11-13
-11 Environmental Services Country Market Opportunities 11-14
-12 Environmental Services Industry Sector Opportunities 11-15
-13 Environmental Services Installed Base Opportunities 11-16
-14 Environmental Services Vendor Challenges 11-17
—
-15 Environmental Services Key Issues 11-18
-16 Environmental Services Primary Opportunities 11-20
-17 Environmental Services Potential Revenue Contribution as 11-21
Percentage ofHardware Cost
ni •1 Environmental Services Competitive Environment 111-2
-2 Equipment Vendor Environmental Services 111-4
3
The Customer Services Market for Professional Services 111-6
in Western Europe, 1991-1996
•4 Country Market Growth of Professional Services in 111-7
Customer Services, 1991-1996 (USD)
-5 Country Market Growth of Professional Services in 111-9
Customer Services, 1991-1996 (Local Currency)
6
Country Market Growth of Professional Services in IE-10
Customer Services, 1991-1996 (ECU)
•7 Environmental Services Market Drivers and Inhibitors III-l 1
IV ©1991 by INPUT. ReproductionProhibited. CEES1