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About Environmental Scan: The Global Beer Industry
The document summarizes opportunities for growth in the global beer industry. It identifies several emerging markets with potential, including China, India, South Africa, Russia, and Latin America. For China specifically, it notes China's large population and growing middle class as strengths, but also high barriers to entry and challenging logistics as weaknesses. Opportunities include continued growth potential from low per-capita consumption and possible acquisition opportunities of local Chinese brewers to gain market share.
Detailed Information
| Author: | ['bradhillwig6152'] |
|---|---|
| Publication Year: | 2009 |
| Pages: | 25 |
| Language: | English |
| Format: | |
| Price: | FREE |
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