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About Entrepreneurship Module No. - 7 - : Week 7: 1ST Quarter Marketing Mix
The document discusses the marketing mix, which refers to the collection of tools and strategies a business uses to market its products to customers. It explains the 4Ps of marketing - product, price, place, and promotion. It then describes six ways that understanding the marketing mix is important for businesses: 1) It helps create a cohesive strategy; 2) It aids in new product development; 3) It helps increase a company's product portfolio; 4) It guides businesses to improve; 5) It helps with differentiation from competitors; 6) It allows businesses to be dynamic and adapt to changing environments. The document provides examples of how marketing mixes have changed for businesses during the COVID-19 pandemic.
Detailed Information
| Author: | ['Annie S Rejano'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 7 |
| Language: | English |
| Format: | |
| Price: | FREE |
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