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About Entrepreneurship Module No. 2
This document provides an overview and lessons for an entrepreneurship module being taught at Holy Rosary College of Sta. Rosa Laguna. Lesson 4 focuses on marketing and discusses the 7Ps of marketing, including product, price, place, promotion, people, process, and physical evidence. It also covers the importance of market research and identifies several key aspects of conducting market research, such as identifying potential and existing customers, setting targets, developing strategies, examining problems, and identifying opportunities. The lesson material distinguishes between primary research conducted directly with respondents through surveys and observations, and secondary research using existing information.
Detailed Information
| Author: | ['ItsClarence'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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