Table Of ContentFaculty of Business Economics and Entrepreneurship 1
EMPLOYMENT, EDUCATION AND
ENTREPRENEURSHIP
15-17 October 2014 Belgrade Serbia
ENTREPRENEURSHIP:
FACTORS AFFECTING SMALL-
SCALE BUSINESS
PERFORMANCE AND
DEVELOPMENT
Faculty of Business Economics and Entrepreneurship 3
Faculty of Business Economics and Entrepreneurship (BEE) from Belgrade, Serbia
www.vspep.edu.rs
International Research Institute for Social Entrepreneurship & Economic Development
(IRISEED), Birmingham, United Kingdom
www.iriseed.org
International College of Interdisciplinary Sciences, United States
http://www.americanschoolofgenealogy.com
Faculty of Entrepreneurship, University of Tehran, Iran
www.ut.ac.ir
College of Economics and Management, Northwest University, China,
Yangling, Shaanxi, China
http://en.nwsuaf.edu.cn
University of Business Engineering and Management, Banja Luka, Bosnia i Hercegovina,
www.univerzitetpim.com
Sofia University,,St.Kliment Ohridski,, Faculty of Philosophy, Sofia, Bulgaria
http://phls.uni-sofia.bg
ECSB - European Council for Small Business and Entrepreneurship, School of Economics,
University of Turku, Finland
www.ecsb.org
jointly organize
The Third International Scientific Conference
EMPLOYMENT, EDUCATION AND ENTREPRENEURSHIP
(EEE 2014)
4 ENTREPRENEURSHIP: FACTORS AFFECTING SMALL-SCALE BUSINESS PERFORMANCE AND DEVELOPMENT EEE 2014
EDITORS
Full Professor Mirjana Radovic Markovic, PhD
Sladjana Vujicic, MA
Assistant Professor Dragan Ivkovic, PhD
INTERNATIONAL SCIENTIFIC COMMITTEE:
Academician Professor Mirjana Radovic Markovic, PhD, Faculty of Business Economics
and Entrepreneurship, Belgrade, Serbia (president)
Academician Professor Radmila Grozdanic, PhD, Faculty of Business Economics and
Entrepreneurship, Belgrade, Serbia
Academician Professor Slavko Karavidic, PhD, Faculty of Business Economics and
Entrepreneurship, Belgrade, Serbia
Full Professor Krum Krumov, PhD, St. Kliment Ohridski University in Sofia, Bulgaria
Full Professor Imani Silver Kyaruzi, PhD, Institute of Social Entrepreneurship
(IRESEED), Great Britain
Full Professor Ayinla Omolaja Muhammed, PhD, International College of Management
and Technology, Nigeria
Full Professor Ugur Demiray, PhD, Anadolia University, Turkey
Full Professor Emine Demiray, PhD, Anadolia Universityr, Turkey
Full Professor Sofronija Miladinoski, PhD, Faculty of Tourism and Hospitality, Ohrid,
Macedonia,
Full Professor Nezameddin Faghih,PhD, Faculty of Entrepreneurship, University of
Tehran, Iran
Full Professor Radovan Pejanovic, PhD, University of Novi Sad, Serbia
Full Professor Vlajko Petkovic, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Full Professor Edita Kastratovic, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Full Professor Radojko Lukic, PhD, Faculty of Economics, University of Belgrade, Serbia
Full Professor Hasan Hanic, PhD, Belgrade Banking Academy, Belgrade, Serbia
Associate Professor Beatrice Avolio, PhD, Faculty of Entrepreneurship, CENTRUM
Católica, Lima, Peru
Associate Professor Mohammad Reza Zali, PhD, Faculty of Entrepreneurship, University
of Tehran, Iran
Associate Professor Dragana Vojteski Kljenak, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Associate Professor Milan Krstic, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Associate Professor Slavoljub Sljivic, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Associate Professor Natasa Tanjevic, PhD, National Bank of Serbia, Belgrade, Serbia
Associate Professor Isiaka Esema, PhD, Prentice Nigeria Ltd, Lagos, Nigeria
Assistant Professor Reza Mohammadkazemi, PhD, Faculty of Entrepreneurship,
University of Tehran, Iran
Faculty of Business Economics and Entrepreneurship 5
Assistant Professor Plama Hristova, PhD, St.Kliment Ohridski University in Sofia,
Bulgaria
Assistant Professor Dragan Milosevic, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Assistant Professor Almir Pestek, PhD, Faculty of Economics, University of Sarajevo,
Bosnia and Herzegovina
Assistant Professor Vera Karadjova, PhD, Faculty of Tourism and Hospitality, Ohrid,
Macedonia
Assistant Professor Zélia Breda, PhD, Department of Economics, Management and
Industrial Engineering of the University of Aveiro, Aveiro, Portugal
Assistant Professor Neven Vidakovic, PhD, EFFECTUS University College, for Law and
Finance, Croatia
Lecturer Vasileus Kallinterakis, PhD, University of Liverpool Management School,
Liverpool, Great Britain
Tatjana Brankov PhD, Institute of Agricultural Economics, Belgrade, Serbia
Lecturer Dusan Markovic, MSc, Belgrade Business School, Belgrade, Serbia
Lecturer Aidin Salamzadeh, MSc, Faculty of Entrepreneurship, University of Tehran, Iran
Prof. Boufeldja Ghiat, PhD, Faculty of Social Sciences Oran University, Oran, Algeria
Prof. José G. Vargas-Hernández PhD, University Center for Economic and Managerial
Sciences, University of Guadalajara,Guadalajara, Jalisco, México
ORGANIZING COMMITTEE:
Full Professor Goran Kvrgic, PhD, Faculty for Business Economics and Entrepreneurship,
Belgrade, Serbia
Assistant Professor Dusan Cogoljevic, PhD,Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Assistant Professor Dragica Jovancevic, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia, president of the Organizing Committee
Assistant Professor Djordje Minkov, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia, PR of the Conference
Assistant Professor Zorana Nikitovic, PhD, Faculty for Business Economics and
Entrepreneurship, Belgrade, Serbia
Sladjana Vujicic, MA, Faculty for Business Economics and Entrepreneurship, Belgrade,
Serbia
Marija Petrovic, MA, Faculty for Business Economics and Entrepreneurship, Belgrade,
Serbia
6 ENTREPRENEURSHIP: FACTORS AFFECTING SMALL-SCALE BUSINESS PERFORMANCE AND DEVELOPMENT EEE 2014
PUBLISHING AND ORGANIZACION
Faculty of Business Economics and Entrepreneurship
8 Mitropolita Petra Street
11000 Belgrade, Serbia
PERSON RESPONSIBLE FOR PUBLISHING
Full Professor Goran Kvrgic, PhD, Director of Faculty of Business Economics and
Entrepreneurship, Belgrade, Serbia
CIP - Каталогизација у публикацији
Народна библиотека Србије, Београд
334.71(082)
005.961:005.9(082)
005.961:005.9:316(082)
INTERNATIONAL Conference Employment,
Education and Enterpreneurship (3rd ; 2014 ;
Belgrade)
Entrepreneurship : factors affectin
small-scale business performance and
development / #[The #Third] International
Conference Employment, Education and
Enterpreneurship [EEE 2014], 15-17 October
2014 Belgrade Serbia ; [organizer Faculty of
Business Economics and Entrepreneurship ;
editors Mirjana Radovic Markovic, Sladjana
Vujicic, Dragan Ivkovic]. - Belgrade :
Faculty of Business Economics and
Enterpreneurship, 2014 (Valjevo :
Valjevoprint). - 537 str. : graf. prikazi,
tabele ; 25 cm
Tiraž 250. - Str. 11-12: Foreword / Mirjana
Radovic-Markovic. - Napomene i bibliografske
reference uz tekst. - Bibliografija uz svaki
rad.
ISBN 978-86-6069-106-6
1. Radović Marković, Mirjana [уредник]
[аутор додатног текста] 2. Visoka škola za
poslovnu ekonomiju i preduzetništvo
(Beograd)
a) Мала привреда - Предузетништво -
Зборници b) Предузетништво - Зборници c)
Предузетништво - Социолошки аспект -
Зборници
COBISS.SR-ID 210590476
Copyright© 2014
Faculty of Business Economics and Entrepreneurship, Belgrade.
All rights reserved.
Printing 250 copies
Faculty of Business Economics and Entrepreneurship 7
CONTENTS
I PART. ENTREPRENEURSHIP DEVELOPMENT & FIRM
PERFORMANCE ....................................................................................... 13
THE DIGITALIZATION ERA CHALLENGES FOR THE
ORGANIZATION OF XXI CENTURY ..................................................... 15
SASA TRANDAFILOVIC, PHD
IVANA CVETKOVIC
THE ROLE OF FREE ZONES, TECHNOLOGY PARKS AND
BUSINESS INCUBATORS IN THE DEVELOPMENT OF SMALL
AND MEDIUM ENTERPRISES ............................................................... 30
MOMCILO ZIVKOVIC, PHD
VUK BEVANDA, PHD
DOWNSIZING AS A MEASURE FOR THE INCREASE OF
EFFICIENCY AND FLEXIBILITY OF AN ENTREPRISE ................... 50
NENAD RAVIC, MA
VLADO RADIC, PHD
MARKET ORIENTATION AND BUSINESS PERFORMANCE ........... 67
VLADO RADIC, PHD,
JOVANKA POPOVIC, PHD
BUSINESS IMPROVING WITH CLOUD COMPUTING
TECHNOLOGY .......................................................................................... 98
DJORDJE ILIC, MA,
MARIJA MARKOVIC BLAGOJEVIC, MA
APPLICATION OF BUSINESS INTELLIGENCE AND OLAP
TECHNOLOGY IN BUSINESS DECISION-MAKING ......................... 118
JOVAN ZIVADINOVIC, PHD
ZORICA MEDIC, PHD
LEAN LEADERSHIP AS A PRECONDITION FOR SUCCESSFUL
BUSINESS OPERATIONS OF ENTERPRISES ................................... 140
SAVETA VUKADINOVIC, MA
JOVANKA POPOVIC, PHD
THE RESEARCH OF THE ECONOMIC EFFECTS OF
STANDARDIZATION .............................................................................. 159
MILAN KRSTIC, PHD
ANA SKORUP, PHD
COMPANIES RESTRUCTURING - MYTHS AND
MISCONCEPTIONS ................................................................................ 184
SLAVICA ANDJELIC, PHD
NEMANJA DAMNJANOVIC, PHD
8 ENTREPRENEURSHIP: FACTORS AFFECTING SMALL-SCALE BUSINESS PERFORMANCE AND DEVELOPMENT EEE 2014
BUSINESS NEGOTIATION .................................................................... 204
VLAJKO PETKOVIC, PHD
ZORANA PETKOVIC
AMICABLE FINANCIAL RESTRUCTURING OF COMPANIES IN
REPUBLIC OF SERBIA .......................................................................... 225
VLADIMIR KOZAR, PHD
ANA OPACIC, PHD
THE ADOPTION OF OPEN INNOVATION PRACTICES IN
SERBIAN ICT INDUSTRY ...................................................................... 241
JELENA LUKIC, MA
II PART. SOCIOLOGICAL AND SOCIAL PSYCHOLOGICAL
ASPECTS OF ENTREPRENEURSHIP ................................................. 259
ROLE STRESSORS AND ORGANIZATIONAL COMMITMENT:
EMPIRICAL RESEARCH ....................................................................... 261
PLAMA HRISTOVA, PHD
ALBENA KRUMOVA, PHD
JULIKA NOVKOVA
DEVELOPING BUSINESS CULTURE THROUGH MOTIVATION
AND CONFLICT MANAGEMENT ........................................................ 275
ZARKO PAVIC, PHD
MARIJA CUKANOVIC KARAVIDIC, PHD
THE TRANSFORMATION OF TRADITIONAL ORGANIZATIONS
TOWARDS A MODERN APPROACH BASED ON QUALITY
MANAGEMENT AND EMPLOYEE MOTIVATION ............................ 295
MARINA GASIC, MSC
ENABLING EMOTIONAL INTELLIGENCE: EXPLORING THE
SOURCE OF MOTIVATION ................................................................... 307
VAIBHAV BIRWATKAR, PHD
THE MORAL VALUES OF BUSINESS IN VIRTUAL
ORGANIZATIONS ................................................................................... 325
KATARINA MAJSTOROVIC, MA
DEJAN RADULOVIC, PHD
ORGANIZATIONAL DIAGNOSIS AND MANAGEMENT OF
CHANGE IN ORGANIZATIONAL CULTURE OF BANK
INSTITUTION .......................................................................................... 338
MIRYANA STANCHEVA, PHD
SNEZHANA ILIEVA, PHD
STAFF MANAGMENT AND EVALUATING THE STAFF
EFFICACY ................................................................................................ 349
BORKO SOMBORAC, MA
DEJAN ILIC, PHD
Faculty of Business Economics and Entrepreneurship 9
EMPLOYEE PERFORMANCE AND DEVELOPMENT: ALCOHOL
AND ITS EFFECT ON ORGANISATIONAL PERFORMANCE ......... 368
SAMUEL OSEI-NIMO, PHD
IMANI SILVER KYARUZI, PHD
REFORM OF THE HUMAN RESOURCES MANAGEMENT
FUNCTION IN THE MINISTRY OF INTERIOR OF THE
REPUBLIC OF SERBIA - THE STRATEGIC BASIS, KEY
ACTIVITIES AND CHALLENGES ........................................................ 379
MILAN KLISARIC, PHD
SINISA DOSTIC, PHD
III PART. PART CASE STUDIES ........................................................... 401
INNOVATIVE GLOBAL COMPANIES – SOME CASE STUDIES ..... 403
MIRJANA RADOVIC MARKOVIC, PHD
SLADJANA VUJICIC, MA
PROFESSIONAL EDUCATION AND YOUTH EMPOWERMENT
THROUGH ENTREPRENEURSHIP FOR SOCIO-ECONOMIC
DEVELOPMENT IN NIGERIA .............................................................. 418
ISAAC ELIJAH ESEMA, PHD
SASA STEFANOVIC
FEMALE ENTREPRENEURSHIP AND THE WOMEN CHAMBER
OF COMMERCE AND INDUSTRY: ECONOMIC
EMANCIPATION AND CLOUT FOR PAKISTANI WOMEN ............. 431
IQBAL KHAN
IMPORTANCE OF OWNERSHIP TRANSFER PLANNING FOR
FAMILY BUSINESS ENTITIES ............................................................. 458
DRAGAN MILOSEVIC, PHD
DRAGICA JOVANCEVIC, PHD
THOUGHTS ON ENTREPRENEURSHIP AND ITS LINKAGE
WITH INTRAPRENEURSHIP: IMPLICATIONS FOR ECONOMIC
DEVELOPMENT ...................................................................................... 482
MUHAMMAD OMOLAJA, PHD
ANA ALEKSIC
JOURNEY OF A SMALL TOWN ENTREPRENEUR : AN INDIAN
CASE STUDY ............................................................................................ 498
REENA AGRAWAL, PHD
THE APPLICATION OF THE EU PUBLIC SERVICES
GUIDELINES IN SERBIAN PUBLIC ENTERPRISES........................ 507
DALIBORKA PETROVIC, PHD
TIHOMIR GLIGORIC, PHD
NEW SYSTEM OF ASSOCIATION CORNER SHOP'S IN SERBIA... 523
NEMANJA DAMNJANOVIC, PHD,
SLAVICA ANDJELIC, PHD
Description:Academician Professor Mirjana Radovic Markovic, PhD, Faculty of Business Economics and Entrepreneurship, Belgrade, Serbia (president).
