Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive

271 Pages·2017·1.99 MB·English

by  Dorie Clark

y ou
Entrepreneurial

MONETIZE YOUR EXPERTISE
CREATE MULTIPLE INCOME STREAMS
AND THRIVE
you
Entrepreneurial
DORIE CLARK
HARVARD BUSINESS REVIEW PRESS
Boston, Massachusetts
HBR Press Quantity Sales Discounts
Harvard Business Review Press titles are available at significant quantity dis-
counts when purchased in bulk for client gifts, sales promotions, and premiums.
Special editions, including books with corporate logos, customized covers, and
letters from the company or CEO printed in the front matter, as well as excerpts
of existing books, can also be created in large quantities for special needs.
For details and discount information for both print and
ebook formats, contact [email protected],
tel. [phone], or www.hbr.org/bulksales.
Copyright 2017 Dorie Clark
All rights reserved
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
No part of this publication may be reproduced, stored in or introduced into
a retrieval system, or transmitted, in any form, or by any means (electronic,
mechanical, photocopying, recording, or otherwise), without the prior permission
of the publisher. Requests for permission should be directed to permissions@hbsp.
harvard.edu, or mailed to Permissions, Harvard Business School Publishing, 60
Harvard Way, Boston, Massachusetts 02163.
The web addresses referenced in this book were live and correct at the time of the
book’s publication but may be subject to change.
Library of Congress Cataloging-in-Publication Data
Names: Clark, Dorie, author.
Title: Entrepreneurial you : monetize your expertise, create multiple income
streams, and thrive / by Dorie Clark.
Description: Boston, Massachusetts : Harvard Business Review Press, [2017]
Identifiers: LCCN 2017012025 | ISBN 9781633692275 (hardcover : alk. paper)
Subjects: LCSH: Entrepreneurship. | Career development. | Expertise––
Economic aspects.
Classification: LCC HB615.C647 2017 | DDC 650.1––dc23 LC record available
at https://lccn.loc.gov/2017012025
The paper used in this publication meets the requirements of the American
National Standard for Permanence of Paper for Publications and Documents in
Libraries and Archives Z39.48-1992.
eISBN 9781633692282
To Ann Thomas and Gail Clark,
with love and gratitude

CONTENTS
Prologue: Why I Wrote This Book ix
PART ONE
Build Your Brand
1. The Entrepreneurial Opportunity 3
2. First, Become a Trusted Source 17
PART TWO
Monetize Your Expertise
3. The Courage to Monetize 43
4. Become a Coach or a Consultant 55
5. Build a Speaking Practice 79
6. Build a Following through Podcasting 97
7. Develop Your Audience by Blogging and Vlogging 107
8. Bring Your Followers Together 123
viii Contents
PART THREE
Extend Your Reach and Impact Online
9. Leverage Your Platform by Creating an Online Course 149
10. Create Digital Products and Online Communities 175
11. Leverage Intellectual Property—Affiliate Marketing
and Joint Ventures 195
12. Live the Life You Want 215
Notes 241
Index 245
Acknowledgments 253
About the Author 255
PROLOGUE
Why I Wrote
This Book
It’s the dirty secret of today’s entrepreneurial economy: being
excellent, and even being well known and respected in your
field, just isn’t enough.
The internet and our globalized economy have given us the
possibility of reaching millions of people, working on our own
terms, and enjoying unlimited income potential. But for too
many professionals, that’s just not been the reality. Instead, we
live in a world where “success” has increasingly been decoupled
from income. In the course of my travels, I’ve run across way too
many top-notch professionals who are excellent at what they do,
yet struggle to earn what they’re worth. You can be talented and
well regarded, but unless you’re very deliberate about the choices
you make, you may end up earning little for your efforts.
What went wrong? And how can we reverse that nega-
tive trend and reap the potent promise of entrepreneurship?