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Ent 205 PDF PDF

212 Pages·2019·English
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by ['Seun -nuga Daniel']| 2019| 212 pages| English

About Ent 205 PDF

This document provides an overview and guide for the ENT 205 Entrepreneurial Marketing course. It outlines the course aims as exposing students to necessary information to add to their knowledge of entrepreneurial marketing. It details 12 units that cover topics such as defining marketing concepts, services marketing, market segmentation, marketing mix strategies, marketing planning, banking services marketing, relationship marketing, new product development, entrepreneurship, and risk bearing. The guide describes the course objectives, materials, assignments, assessments, and expectations for students to gain an understanding of entrepreneurial marketing.

Detailed Information

Author:['Seun -nuga Daniel']
Publication Year:2019
Pages:212
Language:English
Format:PDF
Price:FREE
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