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About ENM1106 Final Case Study
This document presents a case study on how Starbucks has managed its supply chain and logistics during the COVID-19 pandemic. It discusses how Starbucks lost $3 billion in revenue at the start of the pandemic but was able to recover sales in the first quarter of 2021 through predictive analysis of customer data from its loyalty program, website and mobile app. This allowed Starbucks to identify in-demand products and prioritize resources. It also discusses how Starbucks increased mobile orders and used delivery partners to continue serving customers during lockdowns. The case study aims to provide recommendations to help Starbucks adapt to the current situation and changing customer demands and purchasing patterns.
Detailed Information
| Author: | ['Anne Marieline Buenaventura'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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