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About Enhancing The Export Performance of The PDF
This document summarizes a study that examined factors influencing the export performance of small and medium enterprises (SMEs) in the manufacturing sector in Zimbabwe. The study surveyed 345 SME owners/managers in food processing, textiles, footwear and furniture industries about marketing strategies and export barriers. The data was analyzed to determine the relationship between customer focus, value, barriers and characteristics on export performance. Previous research showed Zimbabwean SME exports declining and products disappearing from international markets. The study aimed to identify market-driven strategies to enhance SME export performance and contribute to Zimbabwe's economic development.
Detailed Information
| Author: | ['honz'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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