Engagement Counts!

100 Pages·2015·16.95 MB·English

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#1 “Pleafosra Nnetw a Vnendt uFrreisendly Service” Expansion for NEenwtr eVpernetnueruerss Expansion for NewE Vnetnrteuprreesneurs Expansion Entrepreneurs
Technomic Inc. 2014 Consumers’ Choice Awards for Chain Restaurants
Category: Fast Casual
#1 Fast Casual Chain
Restaurant Business Magazine
#1 Favorite QSR Chains: Sandwich Category
Market Force
Advertising in Entrepreneur expands your reach to
#1 Friendly Service
potential buyers from all spectrums of business.
Market Force
That’s because affl uent business buyers aren’t just reading franchise publications.
In fact, many aren’t reading them at all. To get the complete perspective on business
they need, including ideas for improving existing operations, new opportunities for growth,
and emerging trends aff ecting the course of their companies’ success, investors across the
spectrum rely on Entrepreneur. The only way to connect to all of them is to connect to us.
To own a franchise, visit FirehouseSubs.com/Franchising or call 877.887.8330.
Call today to leave no lead behind.
1-800-864-6864 x271
36 Years Strong in the
A STRATEGIC INITIATIVE OF THE INTERNATIONAL FRANCHISE ASSOCIATION SINCE 1991 Franchise Market
FISU455556_GD_April_Full_Ifa_US.indd 1 3/18/15 4:12 PM
FranchiseAd-FINAL-1113.indd 1 11/12/13 4:23 PM
bs WHY CHOOSE ONE WHEN
u
use S
o
h
015 Fire YOU CAN REACH THEM ALL
2
©
Existing Business Franchisees Existing Business Franchisees Existing Business Franchisees
Owners Looking Seeking Portfolio OwnerAs sLpoiorikning g Seeking Portfolio Owners LoAokspinirgi ng Seeking Portfolio Aspiring
#1 “Pleafosra Nnetw a Vnendt uFrreisendly Service” Expansion for NEenwtr eVpernetnueruerss Expansion for NewE Vnetnrteuprreesneurs Expansion Entrepreneurs
Technomic Inc. 2014 Consumers’ Choice Awards for Chain Restaurants
Category: Fast Casual
#1 Fast Casual Chain
Restaurant Business Magazine
#1 Favorite QSR Chains: Sandwich Category
Market Force
Advertising in Entrepreneur expands your reach to
#1 Friendly Service
potential buyers from all spectrums of business.
Market Force
That’s because affl uent business buyers aren’t just reading franchise publications.
In fact, many aren’t reading them at all. To get the complete perspective on business
they need, including ideas for improving existing operations, new opportunities for growth,
and emerging trends aff ecting the course of their companies’ success, investors across the
spectrum rely on Entrepreneur. The only way to connect to all of them is to connect to us.
To own a franchise, visit FirehouseSubs.com/Franchising or call 877.887.8330.
Call today to leave no lead behind.
1-800-864-6864 x271
36 Years Strong in the
A STRATEGIC INITIATIVE OF THE INTERNATIONAL FRANCHISE ASSOCIATION SINCE 1991 Franchise Market
FISU455556_GD_April_Full_Ifa_US.indd 1 3/18/15 4:12 PM
FranchiseAd-FINAL-1113.indd 1 11/12/13 4:23 PM
Own Your Own Restaurant
Your business is too important
INVEST IN YOURSELF
to search for advice online.
Establishing your personal goals

helps you identify and establish your
priorities while investing in yourself
c an be rewarding. Just ask the HR experts at ADP®.
Investing in yourself makes sense. FAST FACTS
If you are a capable business Whether you realize it or not, you’re performing HR tasks the moment
person, you will probably do better It was 1965, and Dr. Peter Buck and you hire your first employee. And what you don’t know can hurt you. DOWNLOAD
financially by investing in your own 17 year old Fred Deluca decided to
business rather than investing your open their first sub shop. They set With ADP’s HR HelpDesk, part of our Small Business HR Solutions, Top 5 Small Business
money with others. And you know thTeoird gaoy,a tl hfoe rS oUpBeWninAgY ®3 2c hina i1n0 i sy ethaers . OOOppppppooorrrtttuuunnniiitttiiieeesss nnnooowww available you have access to a team of HR Business Advisors who have seen HR Mistakes
t he reasons why . . . nluomcabteior nosn ein f rthane cwhoisreld w thitahn manoyre locally and worldwide and heard it all – from managing employee performance issues to adp.com/Top5HRMistakes
You will take care of your customers other quick serve restaurant. with new and existing stores
and your employees, so that you can The company has set the goal of Visit the SUBWAY® online devising strategies to attract and retain the best people.
more effectively compete in your local 100,000 restaurants by 2030. seminar to find out more
Gain access to Fortune 500®-caliber HR support that you can
m arkets. toTthael iinnviteisatl mfreanntc chaisne r faeneg ies f$r1o5m,0 $0101. 6T,h6e00 www.sub way.com afford, for the HR problems that you can’t. With ADP on your
You will watch your own business to $263,150 (U.S.A.)$102,850 to $234,700 If you would like to find out more about
carefully, set realistic expectations (Canada) (See Franchise Disclosure how the SUBWAY® chain can help you side, you’ll have more productive days and less sleepless nights.
Document for further details). Store owners
and remember life is a balance. should have half of the total investment in with your investment in yourself,
Your motivation will allow you to cash and finance the other half. contact:

become an expert by gaining new Contact Joe Francis to learn more:
Previous restaurant experience is not Ralph Piselli
skills as you watch your business required; however, management and
operations experience in general Franchise Sales Manager, N America 480-477-8971, [email protected]
grow.
is preferred. Email: [email protected]
SUBWAY® is a registered trademark of Doctor’s Associates Inc. or call 203.877.4281 x 1312
©2015 Doctor’s Associates Inc. The ADP logo and ADP are registered trademarks of ADP, LLC. All other trademarks and service marks are the property of their respective owners. Copyright ©2014 ADP, LLC.
Own Your Own Restaurant
Your business is too important
INVEST IN YOURSELF
to search for advice online.
Establishing your personal goals

helps you identify and establish your
priorities while investing in yourself
c an be rewarding. Just ask the HR experts at ADP®.
Investing in yourself makes sense. FAST FACTS
If you are a capable business Whether you realize it or not, you’re performing HR tasks the moment
person, you will probably do better It was 1965, and Dr. Peter Buck and you hire your first employee. And what you don’t know can hurt you. DOWNLOAD
financially by investing in your own 17 year old Fred Deluca decided to
business rather than investing your open their first sub shop. They set With ADP’s HR HelpDesk, part of our Small Business HR Solutions, Top 5 Small Business
money with others. And you know thTeoird gaoy,a tl hfoe rS oUpBeWninAgY ®3 2c hina i1n0 i sy ethaers . Opportunities now available you have access to a team of HR Business Advisors who have seen HR Mistakes
t he reasons why . . . nluomcabteior nosn ein f rthane cwhoisreld w thitahn manoyre locally and worldwide and heard it all – from managing employee performance issues to adp.com/Top5HRMistakes
You will take care of your customers other quick serve restaurant. with new and existing stores
and your employees, so that you can The company has set the goal of Visit the SUBWAY® online devising strategies to attract and retain the best people.
more effectively compete in your local 100,000 restaurants by 2030. seminar to find out more
Gain access to Fortune 500®-caliber HR support that you can
m arkets. toTthael iinnviteisatl mfreanntc chaisne r faeneg ies f$r1o5m,0 $0101. 6T,h6e00 www.sub way.com afford, for the HR problems that you can’t. With ADP on your
You will watch your own business to $263,150 (U.S.A.)$102,850 to $234,700 If you would like to find out more about
carefully, set realistic expectations (Canada) (See Franchise Disclosure how the SUBWAY® chain can help you side, you’ll have more productive days and less sleepless nights.
Document for further details). Store owners
and remember life is a balance. should have half of the total investment in with your investment in yourself,
Your motivation will allow you to cash and finance the other half. contact:

become an expert by gaining new Contact Joe Francis to learn more:
Previous restaurant experience is not Ralph Piselli
skills as you watch your business required; however, management and
operations experience in general Franchise Sales Manager, N America 480-477-8971, [email protected]
grow.
is preferred. Email: [email protected]
SUBWAY® is a registered trademark of Doctor’s Associates Inc. or call 203.877.4281 x 1312
©2015 Doctor’s Associates Inc. The ADP logo and ADP are registered trademarks of ADP, LLC. All other trademarks and service marks are the property of their respective owners. Copyright ©2014 ADP, LLC.
VOLUME 47, NUMBER 4
CONTENTS
Publisher Will Your Brand Be Next?
Stephen J. Caldeira, CFE
Associate Publisher
Scott Lehr, CFE FEATURES
Executive Editor
Alisa Harrison
Senior Vice President, Media Relations and 14 Most Valuable Lesson Learned in Managing
Public Affairs
Matthew Haller
Multiple Locations
Marketing Manager
By Tom Baber
Courtney Moore
Graphic Design Coordinator
Rahath Alam 17 Engagement — What Do Franchisees Want?
Publishing Manager By Mitch Cohen
Laura Fenwick
Senior Director of Advertising & Media Solutions
20 The Art of Managing the Franchisee/Franchisor
Gregory M. Cook, CFE
Relationship for Success
Membership & Advertising Manager
Sara Williamson
By Saunda Kitchen, CFE
Senior Coordinator, Membership & Advertising
Elizabeth Bailey
24 Small-Business Franchise Owners Share Optimism
Regional Advertising Managers
Kelley Class About Markets in 2015
Carly Wooley
By Pat Abernathy, Glen Johnson and Christopher Mann
Subscription Manager
Rose DuPont
Communications Manager
Jenna Weisbord

Franchising World (ISSN 1041-7311) “Volume 47, Number 4,” is published
monthly by the International Franchise Association, 1900 K St., N.W., Suite
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Copyright © 2015 International Franchise Association. Printed in U.S.A.
DEPARTMENTS

6 PRESIDENT & CEO’S COLUMN
92 WELCOME NEW MEMBERS!
2 FRANCHISING WORLD APRIL 2015
Ad - Apr 2015-For Print.indd 1 3/18/2015 10:55:59 AM
Will Your Brand Be Next?
Ad - Apr 2015-For Print.indd 1 3/18/2015 10:55:59 AM
APRIL 2015
P. 40 Food & Beverage Franchise Directory
#IFA2015
IFA’S MISSION
P. 68 IFA Annual Convention Draws Record Crowd
The International Franchise Association
protects, enhances and promotes franchising.
IFA’S VISION
IFA MEMBERS MARKETING
IFA: The preeminent voice and acknowledged
8 People & News Briefs 38 Four Steps to Nail Your Grand Opening Marketing leader for franchising worldwide.
Strategy
EXECUTIVE COMMITTEE
GOVERNMENT RELATIONS & PUBLIC POLICY BY TRACEY BOWYER
Melanie Bergeron, CFE Jeffrey Tews
10 FranPAC Report Card TRENDS TWO MEN AND A TRUCK BrightStar Healthcare of
Chairwoman Madison, WI
BY ERICA FARAGE S and J Home Care LLC
66 Creating Smarter Networks: A Winning Strategy for Aziz Hashim Franchisee Forum Chairman
NRD Capital
STATE REPORTS – ADVANCING FRANCHISING Success and Professional Growth Vice Chairman Catherine Monson, CFE
BY RYAN PATEL FASTSIGNS International
12 Yes, No and Maybe — New England Franchise Relationship Shelly Sun CFE Franchisor Forum Chairwoman
BrightStar Franchising, LLC
Bills: A Mixed Bag EDUCATION Treasurer Ryan Cunningham
Javelin Solutions
BY DEAN A. HEYL, CFE, AND JEFF HANSCOM
Liam Brown Supplier Forum Chairman
80 Franchising Gives Back Seeks Award Nominees, Marriott International
FINANCE Partners Secretary Ex-offi cio The Best Tools, Used Cooperatively
Stephen J. Caldeira, CFE
BY JOHN REYNOLDS, CFE Stephen Joyce International Franchise
27 The Power of Strategic Partnerships in Catapulting Franchise Choice Hotels International Association
Growth HONORING AMERICA’S VETERANS Immediate Past Chairman Pres. & CEO and Informed By Data.
BY DALLAS KERLEY, CFE BOARD OF DIRECTORS
84 A Military Veteran’s Story of Franchising: The Battle
INTERNATIONAL DEVELOPMENT of Business Doug Allison Saunda Kitchen, CFE
PepsiCo Mr. Rooter of Sonoma
BY CHRIS LOUDERMILK, CFE County, CA
29 Why “Wai,” McDonald’s? James Anhut
InterContinental Hotels Group Gordon Logan
BY TERRI MORRISON HONORS & AWARDS Sport Clips, Inc.
Jania Bailey, CFE
BEST PRACTICES 88 IFA’s Member-Get-A-Member Campaign Announces FranNet Franchising, LLC RGoobledret nM CcoDrervailt tB, CuFffEet
Winners David Barr & Grill
34 How to Create a System of Execution and Accountability PMTD Restaurants
Barry Miller
BY BRIAN SPINDEL, CFE EVENTS Cheryl Bachelder Sylvan Learning Center
Popeyes Louisiana Kitchen of Girard, OH
MANAGEMENT & OPERATIONS 90 Multiplying a Positive Trade Show Experience Charlie Chase Tabbassum Mumtaz
BY ALICIA LINDEN FirstService Brands Apex Restaurant
Management, Inc.
36 IFA Staff Detour Results in Unplanned Tasting Tour
Mitch Cohen
BY PAUL ROCCHIO, CFE Baskin Robbins/Dunkin’ Matthew Patinkin
Donuts Bayshore, NY Auntie Anne’s Pretzels -
Double P Corporation
Jerry Crawford, CFE
Jani-King International, Inc. Guillermo Perales
Sun Holdings, LLC
Carlton Curtis
The Coca-Cola Company Karen Powell, CFE
Decor & You
Richard Emmett FranchisEsource Brands
Dunkin’ Brands, Inc. International
Kathleen Gilmartin Andrew Puzder
Interim HealthCare Inc. CKE Restaurants, Inc.
Peter Holt, CFE Michael Seid, CFE
Planet Smoothie/Tasti D-Lite CFWshops
Mariana Huberman Larry Weinberg, CFE
UPS Store of Washington, DC Cassels Brock &
Franchisee Forum First Vice Blackwell LLP
Chairwoman Supplier Forum First Vice
Chairman
Darrell Johnson, CFE
FRANdata
FRANCHISING EVOLVED.
4 FRANCHISING WORLD APRIL 2015 Visit us online at franchisingevolved.com or call 888-554-0483 to learn more.
IFA’S MISSION
The International Franchise Association
protects, enhances and promotes franchising.
IFA’S VISION
IFA: The preeminent voice and acknowledged
leader for franchising worldwide.
Jeffrey Tews
BrightStar Healthcare of
Madison, WI
S and J Home Care LLC
Franchisee Forum Chairman
Catherine Monson, CFE
FASTSIGNS International
Franchisor Forum Chairwoman
Ryan Cunningham
Javelin Solutions
Supplier Forum Chairman
Ex-offi cio The Best Tools, Used Cooperatively
Stephen J. Caldeira, CFE
International Franchise
Association
Pres. & CEO
and Informed By Data.
Saunda Kitchen, CFE
Mr. Rooter of Sonoma
County, CA
Gordon Logan
Sport Clips, Inc.
Robert McDevitt, CFE
Golden Corral Buffet
& Grill
Barry Miller
Sylvan Learning Center
of Girard, OH
Tabbassum Mumtaz
Apex Restaurant
Management, Inc.
Matthew Patinkin
Auntie Anne’s Pretzels -
Double P Corporation
Guillermo Perales
Sun Holdings, LLC
Karen Powell, CFE
Decor & You
FranchisEsource Brands
International
Andrew Puzder
CKE Restaurants, Inc.
Michael Seid, CFE
CFWshops
Larry Weinberg, CFE
Cassels Brock &
Blackwell LLP
Supplier Forum First Vice
Chairman
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A EVERY SUCCESSFUL AND franchisees to our board and our leadership. Currently
F FORWARD-THINKING nearly one-third of our board members are franchisees,
I organization has a strategic plan including our vice chairman, multi-unit, multi-brand
that identifies the areas that will franchisee Aziz Hashim, who will assume the chairmanship
be the top priorities in which in February 2016.
financial and human resources We created a new vice president-level position
will be invested. IFA is no focused solely on franchisee engagement. Mark McSteen
exception. joined the IFA last June as vice president of franchisee
In September 2014, the IFA engagement and industry relations. He is a member of
board of directors approved our senior management team and reports directly to me.
a new strategic plan for the Mark makes sure that franchisees are represented in every
association that maintains the critical management decision and initiative at the IFA.
long-standing IFA mission: We have also increased our focus on conference
protect, enhance and promote programming. The IFA Annual Convention offered
franchising. And to reflect our ongoing efforts to vastly several franchisee-focused sessions, including an all-new
increase franchisee engagement at all levels of the IFA, Franchisee Leadership Summit and two workshops
the board for the first time included a goal specifically, developed by the Franchisee Forum. We were thrilled
“to increase franchisee membership and engagement to have doubled the number of franchisees at the
to protect the franchise model and foster enhanced 2015 annual convention over the prior year and we
franchise relations and positive advocacy outcomes.” are developing special franchisee-related program
Other goals set the objectives for our advocacy initiatives, surrounding our annual Washington, D.C. Fly-In this
our media relations and public relations initiatives, and upcoming September.
our educational and professional development programs. We have significantly increased franchisee-focused
But, as Sir Winston Churchill once said, “however educational information, including a new, first-of-its
beautiful the strategy, you should occasionally look at the kind franchisee-focused newsletter, The Franchisee
results.” Rundown, as well as franchisee-focused content in each
I couldn’t agree more and I’m proud of what the edition of our monthly magazine Franchising World. Our
IFA board, staff and committees have been able to newly revamped website Franchise.org features better
achieve to increase franchisee engagement. The real information for prospective franchisees, as well as for
momentum began with the adoption of the IFA Franchise current franchisees.
Relations Best Practices Task Force’s recommendations But nowhere has our focus on franchisee engagement
in September 2013, including a Statement of Guiding reaped as much benefit for the entire industry as our
Principles to provide better information to current and advocacy initiatives. Last summer, the IFA board
prospective franchisees. allocated substantial resources to launch the Franchise
Since then, we have worked hard to recruit new Action Network, (FAN), a new and improved grassroots
6 FRANCHISING WORLD APRIL 2015