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About Enacting Social Media Success in Local Public Administrations (J. Ignacio Criado Et. Al)
The document analyzes factors that contribute to the successful use of social media by local governments in Spain. It uses a survey and statistical analysis to validate an adapted model of social media success. The analysis found that organizational, institutional, and environmental factors directly influence social media success for local administrations, and that 10 variables together explain 54.6% of the variability in social media success.
Detailed Information
| Author: | ['Malik Trebo'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 18 |
| Language: | English |
| Format: | |
| Price: | FREE |
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