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Cómo utilizar los marketplaces para la venta internacional CANAL ONLINE: “UNA EMPRESA DENTRO DE LA EMPRESA” 22 ESTRATEGIA MULTICANAL 3 LOS GRANDES ONLINE, PROVEEDORES INTEGRALES DE SERVICIOS Technology Distribution Marketing Online Logístics Customer Payments Servicer •Amazon Web •Amazon •Google Adwords •FulfilmentBy Services Marketplaces •Facebook Ads •Alipay Amazon •Amazon Markeplace •Google Cloud •Ebay •LinkedinAds •PayPal •Cainea •QQ, WeChat Storage •Rakuten •TwitterAds…. •AplePay •FulfilmentBy •WhatsUp •Soluciones SaaSde •Taobao •Amazon ProducAds •Amazon Payments Alliexpress Aliababa •Tmall (experienciewith •Gooble(Buffer Box) •Google Wallet •Amazon Web Store •Google Shopping Pillips) •EbayGlobal •Facebook Buy •AlibabaCloud •Google Express •Alimama ShippingProgram Computing 4 PRINCIPALES MARKETPLACES ¿Qué es un marketplace? “Un marketplace es una “espacio” que sirve de contacto entre oferentes y demandantes, normalmente con un fin comercial y siempre a cambio de un fee o comisión por servicio” “El marketplace a cambio de ese fee y/o comisión aporta por un lado la tecnología (plataforma) y por otro marketing (usuarios)” Podemos encontrar marketplace de productos (Amazon) o de servicios (Upwork) para consumidor final (eBay) o para empresas (Alibaba.com) los hay horizontales (Rakuten) o verticales (Mumumio en alimentación, Westwing en decoración) ¿Qué es un marketplace? Ejemplo Amazon Marketplace Amazon Tipología B2C / Productos / Horizontal Oferente Empresas Demandantes Consumidor final Remuneración Fee + comisión por venta Ejemplo Alibaba Marketplace Alibaba Tipología B2B / Productos / Horizontal Oferente Empresas Demandantes Empresas Remuneración Fee anual (Gold Supplier) Tipología de marketplaces Según destinatario • Marketplace B2C: Consumidor final • Marketplace B2B: Empresa Según diversidad de oferta • Marketplace horizontales: Productos de varios sectores • Marketplace verticales: Producto de un solo sector Según lo que vendas • Marketplace de productos • Marketplace de servicios Según ámbito de actuación • Marketplace internacionales • Marketplace nacionales Según modelo de negociación • Plataformas puras de intermediación (Ebay, Alibaba.com, Aliexpress.com, Rakuten) • Modelos híbridos marketplaces – compra directa (Amazon, JD.com) Web de referencia Web de referencia (II)

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•Soluciones SaaS de. Aliababa. •Amazon Web Store. •Alibaba Cloud. Computing. Distribution. •Amazon. Marketplaces. •Ebay. •Rakuten. •Taobao.

en Alibaba PDF

47 Pages·2017·2.52 MB·English

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•Soluciones SaaS de. Aliababa. •Amazon Web Store. •Alibaba Cloud. Computing. Distribution. •Amazon. Marketplaces. •Ebay. •Rakuten. •Taobao.

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Author:	Unknown
Publication Year:	2017
Pages:	47
Language:	English
File Size:	2.52
Format:	PDF
Price:	FREE

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