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About Employer Brand - What Is Human Resource - (Defined) Human Resource Management Topics - Labour Laws - High Courts & Supreme Court Citation - Case Laws
Employer branding is a strategic effort by companies to market themselves as desirable places to work. It involves shaping perceptions among potential and current employees through marketing the company's values, culture, and benefits. The goal is to attract and retain top talent, ease the hiring process, and reduce costs. Companies that successfully build their employer brand are able to differentiate themselves from competitors and bond with loyal employees who become brand ambassadors. Key factors that influence employer branding include compensation, benefits, job security, work-life balance, and career growth opportunities.
Detailed Information
Author: | ['DrAmit Dutta'] |
---|---|
Publication Year: | 2020 |
Pages: | 4 |
Language: | English |
Format: | |
Price: | FREE |
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