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Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets PDF

256 Pages·2007·7.163 MB·English
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by Nenad Pacek, Daniel Thorniley| 2007| 256 pages| 7.163| English

About Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets

Highly recomended for "western" managers and anyone interested as to how emerging markets really work, how important they are in the scheme of things and the magnitude of the opportunity - whether from a multinational perspective or a start-up operation. Very well written and well- rounded, it covers the functional areas - like manufacturing and distribution and HR. It covers the cross-functional areas such as risk, corruption and cultural interfaces. Finally it takes a top-down and botom up approach. Most importantly it's not boring! A lively read. Hat's off to Pacek and Thorniley.

Detailed Information

Author:Nenad Pacek, Daniel Thorniley
Publication Year:2007
ISBN:9781861978431
Pages:256
Language:English
File Size:7.163
Format:PDF
Price:FREE
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