Emerging Ecosystem-centric Business Models for Sustainable Value Creation

250 Pages·2021·5.3 MB·English

by  Xenia Ziouvelou, Frank Mcgroarty

Emerging Ecosystem-
Centric Business Models
for Sustainable Value
Creation
Xenia Ziouvelou
National Centre for Scientific Research “Demokritos”, Greece
& University of Southampton, UK
Frank McGroarty
University of Southampton, UK
A volume in the Advances in
Business Strategy and Competitive
Advantage (ABSCA) Book Series
Published in the United States of America by
IGI Global
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Library of Congress Cataloging-in-Publication Data
Names: Ziouvelou, Xenia, 1975- editor. | McGroarty, Frank (Francis Joseph
Anthony), editor.
Title: Emerging ecosystem-centric business models for sustainable value
creation / Xenia Ziouvelou and Frank McGroarty, editors.
Description: Hershey, PA : Business Science Reference, [2021] | Includes
bibliographical references and index. | Summary: “This book explores
emerging technology-enabled ecosystems and ecosystem-centric business
models in theory and practice from a business and technological
perspective”-- Provided by publisher.
Identifiers: LCCN 2020002787 (print) | LCCN 2020002788 (ebook) | ISBN
9781799848431 (hardcover) | ISBN 9781799853787 (paperback) | ISBN
9781799848448 (ebook)
Subjects: LCSH: Technological innovations--Management. | Sustainable
development. | Embedded Internet devices.
Classification: LCC HD45 .E3645 2020 (print) | LCC HD45 (ebook) | DDC
658--dc23
LC record available at https://lccn.loc.gov/2020002787
LC ebook record available at https://lccn.loc.gov/2020002788

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Competitive Advantage (ABSCA) (ISSN: 2327-3429; eISSN: 2327-3437)
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Advances in Business
Strategy and Competitive
Advantage (ABSCA) Book
Series
ISSN:2327-3429
EISSN:2327-3437
Editor-in-Chief: Patricia Ordóñez de Pablos, Universidad de Oviedo, Spain
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With competition at an all-time high due to technological advancements allowing
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the demands of globalized competitive markets. With a focus on local and global
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Table of Contents
Preface xi
Chapter 1
KeyFactorsforMeasuringValueCo-CreationintheIndustrialServiceEcosystem
...............................................................................................................................1
Andrei Bonamigo, Fluminense Federal University, Brazil
Marcela Cohen Martelotte, Fluminense Federal University, Brazil
Julia Fonseca Mourão, Fluminense Federal University, Brazil
Chapter 2
Customer-CenteredAntecedentsofaValueCo-CreationEcosystem:Integrating
Psychological,Social,andCulturalProcesses ....................................................22
Sumit Saxena, Indian Institute of Technology, Ropar, India
Amritesh, Indian Institute of Technology, Ropar, India
Chapter 3
ScientificCommunity-DrivenEcosystemasaSupportertoCo-CreateandCo-
EvoluteScience....................................................................................................53
Helio Aisenberg Ferenhof, Universidade Federal de Santa Catarina,
Brazil
Marcos Paulo Alves de Sousa, Museu Paraense Emílio Goeldi, Brazil
Chapter 4
OpeningClosedBusinessEcosystemBoundariesWithDigitalPlatforms:
EmpiricalCaseofaPort......................................................................................67
Marika Iivari, University of Oulu, Finland
Petri Ahokangas, University of Oulu, Finland
Marja Matinmikko-Blue, University of Oulu, Finland
Seppo Yrjölä, Nokia, Finland

Chapter 5
EmergingEcosystemsEmpoweredbyAIandIoTTechnologies........................97
Charilaos Akasiadis, National Centre for Scientific Research “Demokritos”,
Greece
Chapter 6
AnIntegratedLoRa-BasedIoTPlatformServingSmartFarmingandAgro-
Logistics.............................................................................................................132
Nikos Tsotsolas, University of West Attica, Greece
Faidon Komisopoulos, University of West Attica, Greece
Philip Papadopoulos, American Farm School, Greece
Eleni Koutsouraki, Green Projects S.A., Greece
Chapter 7
FinancialTechnologyEcosysteminPromotingaHealthyLifestyle.................159
Muhammad Anshari, Universiti Brunei Darussalam, Brunei
Mohammad Nabil Almunawar, Universiti Brunei Darussalam, Brunei
Masairol Masri, Universiti Brunei Darussalam, Brunei
Compilation of References..............................................................................170
Related References 200
About the Contributors...................................................................................231
Index 236
Detailed Table of Contents
Preface xi
Chapter 1
KeyFactorsforMeasuringValueCo-CreationintheIndustrialServiceEcosystem
...............................................................................................................................1
Andrei Bonamigo, Fluminense Federal University, Brazil
Marcela Cohen Martelotte, Fluminense Federal University, Brazil
Julia Fonseca Mourão, Fluminense Federal University, Brazil
Managingandmeasuringvalueco-creationinindustrialservicesareemerging
themesfromtheperspectiveofindustryandscientificresearch.Thus,thischapteraimsto
reviewtheliteratureinordertoidentifythecriteriaforvalueco-creationmanagementand
measuringusedtomeasurevalueco-creationintheindustrialserviceecosystem.Toachieve
thisgoal,theauthorsconductedasystematicliteraturereviewandacontentanalysisof
theportfolioresultingfromthereview.Basedonthefindings,eightcriteriawerelistedfor
managingvalueco-creationintheB2B(business-to-business)servicessector.Inaddition,
theyidentifiedalackoflimitedintegrationandinterdependencebetweenthecriteriashown
intheliteratureforcooperativeservicemanagementamongcompanies.
Chapter 2
Customer-CenteredAntecedentsofaValueCo-CreationEcosystem:Integrating
Psychological,Social,andCulturalProcesses ....................................................22
Sumit Saxena, Indian Institute of Technology, Ropar, India
Amritesh, Indian Institute of Technology, Ropar, India
Consideringthecallforunderstandingthebroadersocialandculturalcontextofvalueco-
creationwithinemergingmultilevelco-creativeservicesystems,thisresearchaimsto
explorethesocialandculturalprocessesalongwithpsychologicalprocessesintermsof
theirinfluenceonresourceintegration.Itprimarilyadoptsthecustomerperspectiveof
resourceintegration.First,anintegrativestructureisdevelopedandthentheidentified
antecedentsarepositionedunderrelevantcategoryproposing

themulti-perspectiveVCCantecedent’framework.Further,theextantknowledgeabout
VCCantecedentsisusedtosettheagendaforfutureresearch.Thestudyisbasedonanin-depth
reviewof85keyarticlescarefullyextractedfromabroadsetof1100papersonVCCwithin
theScopusdatabase.ThisreviewworkprovidesaclearstateoftheartofVCCantecedents
andhasadirectimplicationformanagersinvolvedindesigningtheco-creationstrategies
fortheircustomers.
Chapter 3
ScientificCommunity-DrivenEcosystemasaSupportertoCo-CreateandCo-
EvoluteScience....................................................................................................53
Helio Aisenberg Ferenhof, Universidade Federal de Santa Catarina,
Brazil
Marcos Paulo Alves de Sousa, Museu Paraense Emílio Goeldi, Brazil
Onecriticalaspectofscienceistheabilitytoreproducethesameexperimentby
anotherresearcher.Inothertodoso,thesameambient,variables,data,setupshouldbe
considered.Themethodtellshowtheoriginalresearcherplannedanddidtheirresearch,but
howcanothersreplicateorevenadvancethepreviewresearch?Thescientificcommunityhas
beenfocusingoneffortstoincreasetransparencyandreproducibilityanddevelopa“cultureof
reproducibility.”Whenresearcherssharetheirdata,theirworkflow,andco-evoluteawayof
doingresearch,alltheplayerswin.Thevalueco-creationisestablishedinabusiness
ecosystem.Theactorwhoispartofthebusinessplatformbytheco-creationcanleveragethe
advantageofoneormorepartnersthatmakeuptheplatform.Thus,theknowledgecreated
fromtheinteractionbetweenthedifferenttechnologicaldomainsandknowledgesharedon
theplatformcanimprovealltheresearchandresearchers.Statingthat,thischapterproposesa
businessecosystemmodeltoensureresearchrepeatability.
Chapter 4
OpeningClosedBusinessEcosystemBoundariesWithDigitalPlatforms:
EmpiricalCaseofaPort......................................................................................67
Marika Iivari, University of Oulu, Finland
Petri Ahokangas, University of Oulu, Finland
Marja Matinmikko-Blue, University of Oulu, Finland
Seppo Yrjölä, Nokia, Finland
Applyingabusinessmodelapproach,thischapteridentifiesvariouschallengesin
digitalplatformandplatform-basedbusinessmodeldevelopmentinthecaseofa
physicalportecosystem.Usinganempiricalcase,thechapteridentifiestheprerequisites
andconsequencesofopportunities,value,andadvantagesforanexistingecosystem
thataimstocreatea“digitaltwin.”Itcontributestoacademicdiscussionsonthe
intersectionofecosystems,platforms,andbusinessmodelsbyexploringtheantecedents
andcontroversiesofconfiguringecosystemboundaries

inadigitalcontext.Moreover,thechaptercontributestoresearchbyanalyzinghowa
previouslyclosedecosystemseekstoopenitsboundariesandinterfaces,bothinternally
amongtheinternalecosystemmembersandexternallytotheoutsidebusinessenvironment.
Chapter 5
EmergingEcosystemsEmpoweredbyAIandIoTTechnologies........................97
Charilaos Akasiadis, National Centre for Scientific Research
“Demokritos”, Greece
Aslatestadvancementssignifythefourthindustrialrevolution,artificialintelligence(AI)
andinternetofthings(IoT)becamethefocalpointsforinnovators.IoT-enabledtechnology
canbeusedtogatherandexplorehugeamountsofdatafrombothvirtualandphysical
environments,andAIprovidesthemeansforeffectivelyprocessingandmanipulating
resultinginformationtooptimizeorautomateprocesses.Inthischapter,therelatedstate
oftheartispresented,alongwiththecharacteristicsthatenablethecreationofhybrid
innovationecosystems.AnoverviewofIoTandAIplatformsisincluded,whichcanbe
utilizedevenbynon-expertstocomposeadvancedcost-effectiveservices.Also,related
notionssuchasinteroperabilityandengagementarealsodiscussed.Althoughsuch
componentscanbeappliedinamultitudeofdomains,toprovideaconcreteexampleof
innovationenablement,thesmartgridecosystemisemployed.Here,participants,either
fromthesupplyorthedemandside,takeadvantageofIoTandAItechnologytoaddressnew
businessrequirementsthatarise.
Chapter 6
AnIntegratedLoRa-BasedIoTPlatformServingSmartFarmingandAgro-
Logistics.............................................................................................................132
Nikos Tsotsolas, University of West Attica, Greece
Faidon Komisopoulos, University of West Attica, Greece
Philip Papadopoulos, American Farm School, Greece
Eleni Koutsouraki, Green Projects S.A., Greece
Thevaluechainofagri-foodisradicallychangedduethefactthatconsumers,aswellas
variousplayersintheagro-logisticschain,seekforincreasedandtrustfulfoodsafety.
Giventhespecificcharacteristicsoftheagri-foodsupplychain,havingnumerousorigin
points,severalaggregationshubsatdifferentlevelsandthenagainnumerouspointsof
sales,theneedofaholisticapproachincollecting,forwardingandinterpretingdatainan
interoperablewayisadireneed.Inthischapter,theauthorspresentthearchitectureofthe
traceabilityplatformKalaΘosTManditsIoTmanagementmodulecalled,GPCoreIoTTM.
TheKalaΘosinfrastructureincludesanetworkofsensorsdevicesatfarms,equipment,
trucks,aggregation,processing,andlogisticsfacilities,connectedtoanetworkofLoRa
gateways.Itsopenarchitecture

focusesonsemanticandsyntacticinteroperabilityapproachesforjointexploitation
ofdatacollectedandmanagedbyothersystemswithsimilaraimsandscope.
Chapter 7
FinancialTechnologyEcosysteminPromotingaHealthyLifestyle.................159
Muhammad Anshari, Universiti Brunei Darussalam, Brunei
Mohammad Nabil Almunawar, Universiti Brunei Darussalam, Brunei
Masairol Masri, Universiti Brunei Darussalam, Brunei
Financialtechnology(FinTech)isnewinnovationtocreateabetterfinancialecosystem
forbothconsumersandbusiness.Theresearchproposesamodelingframeworkonhowto
connectpublicandbusinesstopromotesocialworkactivitiesandatthesametimefinancially
rewardthroughaFinTechasaplatform.Thestudydeployedamixedmethodstoassess
publicperspectivesonFinTech’secosysteminpromotingahealthylifestyle.Itisexpected
toencouragepeoplewhoarephysicallyactivetoparticipateinraisingfundsforsocialwork
activitiesandatthesametimegenerateincomefortheparticipants.Theecosystemprovides
peoplemoremeaningtocollecttheirdistanceinkilometersbyeitherwalking,running,or
cyclingthatwillimpactphysically,socially,andfinanciallytopromoteahealthysociety.
Compilation of References..............................................................................170
Related References 200
About the Contributors...................................................................................231
Index 236