Download eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials) PDF Free - Full Version
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About eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)
eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:* Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation. *Learn how to create a digital marketing strategy and get better campaign results* This jargon-free, understandable and applicable text is proven to help marketers maximize the potential of online promotion* Each chapter is structured with the following fantastic features: Introduction; Chapter Summary; References; Further Reading; Web Links; Self-test; eMarketing practitioner interviews
Detailed Information
| Author: | Dave Chaffey, Paul Smith |
|---|---|
| Publication Year: | 2008 |
| ISBN: | 9780080878966 |
| Pages: | 529 |
| Language: | English |
| File Size: | 9.134 |
| Format: | |
| Price: | FREE |
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