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About Email Marketing and Marketing Automation Excellence 2017
This document provides an executive summary of a research report on the state of email marketing in 2017. The report is based on a survey of over 2,500 email marketers around the world. Key findings from the survey include: 1) Email marketing is rated as an effective digital marketing channel. 2) Investment in email marketing is growing for many businesses. 3) Email marketing sophistication is limited in many businesses, especially in areas like targeting. 4) Marketing automation opportunities are not being fully leveraged by many businesses. 5) Content marketing is not being well-integrated with email marketing for many businesses. The full report provides further details on email marketing strategies, capabilities, and opportunities for improvement.
Detailed Information
| Author: | ['Anonymous 6bHGBwpZkC'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 66 |
| Language: | English |
| Format: | |
| Price: | FREE |
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