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Electronic Marketing: Theory & Practice For The 21st Century PDF

454 Pages·2003·11.44 MB·English
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by John O’ Connor, Eamonn Galvin, Martin Evans| 2003| 454 pages| 11.44| English

About Electronic Marketing: Theory & Practice For The 21st Century

"At last! A superbly crafted book that blends theory and practice! Electronic Marketing: Theory and Practice for the 21st Century describes how all aspects of the electronic revolution have revolutionised marketing." Dr. Linda D. Peters, School of Management, Univeristy of East Anglia

Detailed Information

Author:John O’ Connor, Eamonn Galvin, Martin Evans
Publication Year:2003
ISBN:9781405871372
Pages:454
Language:English
File Size:11.44
Format:PDF
Price:FREE
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