Download Electronic Commerce: The Strategic Perspective PDF Free - Full Version
Download Electronic Commerce: The Strategic Perspective by Richard T. Watson , Pierre Berthon , Leyland F. Pitt in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Electronic Commerce: The Strategic Perspective
This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.
Detailed Information
| Author: | Richard T. Watson , Pierre Berthon , Leyland F. Pitt |
|---|---|
| Publication Year: | 2000 |
| ISBN: | 9780030265334 |
| Pages: | 100 |
| Language: | English |
| File Size: | 0.805 |
| Format: | |
| Price: | FREE |
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