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About Electronic Commerce Research and Applications: Kalina S. Staykova, Jan Damsgaard
The document discusses the strategies for entering and expanding in the mobile payments platform market. It analyzes the entry and growth of three digital payment solutions launched in Denmark within eight months of each other. The timing of market entry and expansion are important determinants of success, as solutions can be easily replicated. The first mover may gain an advantage, but must expand quickly before that advantage erodes.
Detailed Information
| Author: | ['ioh bola de fogo'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 12 |
| Language: | English |
| Format: | |
| Price: | FREE |
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