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About Electing a President
The image of a prison with a revolving door helped George Bush win the presidency in 1988 but did negative advertising damage the electoral process itself Why did campaign 88 represent an all time low in the minds of many voters These are some of the questions that impel this thought provoking analysis of the 1988 presidential election sponsored by the John and Mary R Markle Foundation Using extensive empirical studies of the candidates the media and the voters Bruce Buchanan executive director of the Markle Commission on the Media and the Electorate traces the roots of popular dissatisfaction with the 1988 election Buchanan argues that the campaign drifted too far from popular ideals of how democratic processes ought to work that the substitution of negative advertising and quickie sound bites for reasoned debate on national problems and issues alienated much of the electorate causing the lowest voter turnout in sixty four years Negative campaigning however cannot bear the full blame for the 1988 election While the Markle Commission offers specific recommendations for improvements in candidate and media performance the great need says Buchanan is for voters to reclaim the electoral process to insist that candidates and the media give enough information about positions and programs for voters to make informed choices Voters need to be educated out of the idea that democratic elections and representative government can somehow occur without the participation of ordinary citizens At a time when the American democratic process is being used as a model by newly independent nations around the world it is particularly appropriate to ask how well it works at home Electing a President does just that
Detailed Information
| Author: | Bruce Buchanan |
|---|---|
| Publication Year: | 2014 |
| ISBN: | 9780292768475 |
| Pages: | 252 |
| Language: | English |
| File Size: | 38 |
| Format: | |
| Price: | FREE |
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