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About Egels ZandenandHansson2015 Supplychaintransparencyauthorversion PDF
This document summarizes a research article about supply chain transparency and the case of Nudie Jeans Co. It discusses how outsourcing has led to opaque supply chains and anti-sweatshop campaigns demanding more transparency. Previous research argued transparency could empower consumers and increase corporate revenues, but few studies examined if consumers actually leverage transparency. This study analyzes Nudie Jeans' transparency project to determine if transparency influences consumer willingness to buy in practice. It contributes new evidence that consumers do not leverage transparency but transparency does improve willingness to buy, supporting transparency as a useful corporate tool.
Detailed Information
| Author: | ['gesagesa38'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 29 |
| Language: | English |
| Format: | |
| Price: | FREE |
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