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About Effectiveness of Social Media Marketing
This document summarizes a case study on the effectiveness of social media marketing by ICICI Bank. It begins by providing context on the evolution of the banking sector in India and the increased use of social media by financial institutions. It then discusses how ICICI Bank and other leading banks in India are utilizing social media platforms like Facebook, Twitter and blogs to promote their services, engage customers, and stay competitive. The document highlights the advantages of social media marketing for banks, including increased exposure, new business partnerships, and lower overall marketing costs. It emphasizes the importance of social media in differentiating brands and meeting evolving customer expectations around convenient access to banking services.
Detailed Information
| Author: | ['PRATIK KEJRIWAL'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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