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About Effectiveness of Social Media-24022022-1
This study examines the effectiveness of social media advertising on customer engagement for selected fast food restaurants in Dasmariñas, Philippines. A survey was conducted targeting customers aged 21-30 who are active on social media. The results showed that YouTube was the most effective social media platform for fast food advertising. Customer reviews and feedback were also found to be important for engagement. The study provides recommendations for businesses on using social media advertising strategically to promote their products and engage more customers.
Detailed Information
| Author: | ['Roy Cabarles'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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