Effective fundraising for nonprofits: real-world strategies that work

506 Pages·2005·4.764 MB·English

by  Bray, Ilona M

Effective
Fundraising

for Nonprofits:
Real-World Strategies That Work
By Ilona Bray
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Effective
Fundraising

for Nonprofits:
Real-World Strategies That Work
By Ilona Bray
FIRST EDITION MARCH 2005
Editors JAKE WARNER
LISA GUERIN
Cover Design TONI IHARA
Book Design SUSAN PUTNEY
Index THÉRÈSE SHERE
Proofreading ROBERT WELLS
Printing DELTA PRINTING SOLUTIONS, INC.
Bray, Ilona M., 1962-
Effective fundraising for nonprofits / by Ilona Bray.-- 1st ed.
p. cm.
ISBN 1-4133-0094-4 (alk. paper)
1. Fund raising--United States. 2. Nonprofit organizations--United States--Finance. I.
Title.
HG177.5.U6B73 2005
658.15'224--dc22
2004058453
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Dedication
To my mother, who showed me how commitment to a cause can help you ac-
complish things you never thought possible; and my father, who knows how to
greet each new day with entrepreneurial optimism.
Acknowledgments
This book was envisioned as a collaborative effort, in which the voices of many
nonprofit staff and experienced fundraising experts would be heard. Still, I was
overwhelmed by the generosity with which the people named below offered their
time, knowledge, and stories of successes as well as frustrations. You’ll see many
of their names and stories within the book—others preferred to play a more be-
hind-the-scenes role. My deepest thanks to all of them for their contributions,
and for keeping me inspired during the many months of pulling this book to-
gether. In addition, I’d like to thank the various organizations whose sample let-
ters and printed materials you’ll see throughout the book (not listed below).
Bob Baldock, KPFA Radio
Randolph Belle, East Bay Nonprofit Center
Lauren Brown Adams, nonprofit fundraising consultant
Sarah Clark
M. Eliza Dexter, Save The Bay
Grant Din, Asian Neighborhood Design
Laurie J. Earp, events planner
Lisa Ruth Elliott, Zen Hospice Project
Jan Etre, KPFA Radio
Lynn Eve Fortin, Berkeley Repertory Theatre
Judy Frankel, Project Open Hand
Susan Freundlich, The Women’s Foundation (of San Francisco)
Lupe Gallegos-Diaz, Multicultural Student Development Office at UC Berkeley,
and the Multicultural Alliance of the Association of Fundraising Professionals
Golden Gate Chapter
Karen Garrison, Bernal Heights Neighborhood Center
Schuyler Gottwald, PTI Graphics
Leanne Grossman, Global Fund for Women
Christine Grumm, Women’s Funding Network
Keven Guillory, KQED Radio
Don Kiser, Human Rights Campaign
Greg Lassonde, San Francisco Symphony
Sophie Lei Aldrich, Boston University
Marisa Lianggamphai, World Institute on Disability
Harry Lin
Jim Lynch, Compumentor
Sonja Mackenzie, WORLD
Kate McNulty, Sacred Heart Cathedral Preparatory
Susan Messina, professional grantwriter
Cathy Meyer, Children’s Hospital & Research Center Foundation
Nick Parker, Food First/Institute for Food and Development Policy
Angelina Ramsay, independent marketing consultant
Peggy Rose, San Francisco Mime Troupe
Ron Rowell, The San Francisco Foundation
Jim Schorr, Juma Ventures
Duane Silverstein, Seacology
Linda Solow-Jaffe, The Bentley School
Elizabeth Stampe, Greenbelt Alliance
Anthony Tusler, World Institute on Disability
Amanda Vender, DAMAYAN
Mona Lisa Wallace, East Bay Nonprofit Center
Anita Wetzel, Women’s Studio Workshop
Lauren Williams, Mission of the Sacred Heart
J.R. Yeager, CompassPoint Nonprofit Services
Audrey Yee, Golden Gate National Parks Conservancy
Many of my colleagues at Nolo also helped this book in important ways:
Marcia Stewart, with early conceptualization and advice; Stan Jacobsen, with
research; Jake Warner, whose first-draft edits incorporated his own extensive
nonprofit as well as business experience; final editor Lisa Guerin, who took the
manuscript up a notch with her wit and practical instincts; and the production
folks, with all-important design and graphics help, including Margaret Livingston,
Mary Albanese, Susan Putney, and Toni Ihara.
A final special “thank you” to C.S. and other friends, for ongoing support, and
for apparently remembering my name even after these many months of self-im-
posed hermitage.
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