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Effect of Trade Promotions and Price Fluctuations On Supply Chain Coordination For Big Retailers: A Review PDF

6 Pages·2013·English
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About Effect of Trade Promotions and Price Fluctuations On Supply Chain Coordination For Big Retailers: A Review

This document summarizes a research paper that examines how trade promotions and price fluctuations affect supply chain coordination in the retail industry. The objectives are to discuss the effects of trade promotions and price fluctuations on supply chain coordination, and how they can be used to improve coordination. The paper reviews literature on trade promotions and price fluctuations, and how they can distort information flow and cause a bullwhip effect. While trade promotions are commonly used, they may not be the best long-term strategy and alternative strategic approaches are needed to reduce promotional discounting and improve coordination across the supply chain.

Detailed Information

Author:['International Journal of Application or Innovation in Engineering & Management']
Publication Year:2013
Pages:6
Language:English
Format:PDF
Price:FREE
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