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Economics for Business: Blending Theory and Practice PDF

559 Pages·2005·5.503 MB·English
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by Ian Worthington, Chris Britton, Andy Rees| 2005| 559 pages| 5.503| English

About Economics for Business: Blending Theory and Practice

Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics

Detailed Information

Author:Ian Worthington, Chris Britton, Andy Rees
Publication Year:2005
ISBN:9780273685609
Pages:559
Language:English
File Size:5.503
Format:PDF
Price:FREE
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