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Ebook - Manual de SEM y Google Ads 2019-2020 (Definitivo) PDF

48 Pages·2020·English
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by ['Luis Cortes']| 2020| 48 pages| English

About Ebook - Manual de SEM y Google Ads 2019-2020 (Definitivo)

Este documento presenta un manual sobre marketing de motores de búsqueda (SEM) y Google Ads. Explica qué es el SEM, sus ventajas y desventajas, conceptos básicos de una estrategia SEM, y cómo desarrollar una buena campaña de SEM en Google Ads, incluyendo definir el perfil del comprador objetivo, estrategias short tail y long tail, y realizar pruebas A/B. El manual también cubre cómo establecer métricas y contiene un video tutorial sobre cómo configurar una campaña.

Detailed Information

Author:['Luis Cortes']
Publication Year:2020
Pages:48
Language:English
Format:PDF
Price:FREE
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