Download Ebook A Product Managers Handbook For Mobile App Optimization PDF Free - Full Version
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About Ebook A Product Managers Handbook For Mobile App Optimization
This document provides guidance on optimizing mobile apps. It discusses the importance of optimization for lowering customer acquisition costs, improving conversion rates, and better customer retention. The document outlines a process for mobile app optimization that includes defining key performance indicators and metrics, identifying gaps between expected and actual user behavior, formulating hypotheses to address issues, testing hypotheses, selecting target audiences, analyzing test results, and updating the product roadmap based on learnings. The overall goal of optimization is to continuously improve the user experience and engagement with the app.
Detailed Information
| Author: | ['Jerry Su'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 28 |
| Language: | English |
| Format: | |
| Price: | FREE |
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