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Ebook 11 Build Customer Experience PDF

55 Pages·2019·English
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by ['Amon Flores']| 2019| 55 pages| English

About Ebook 11 Build Customer Experience

The document discusses building the best customer experience. It explains that customer experience means the collection of interactions a customer has with a brand across all touchpoints from advertising to support. It notes that while customers are engaging with brands more, satisfaction remains low. It provides perspectives on customer experience from different business functions like sales, marketing, and engineering. They emphasize measuring experience through metrics like NPS and transparency to better understand customer needs.

Detailed Information

Author:['Amon Flores']
Publication Year:2019
Pages:55
Language:English
Format:PDF
Price:FREE
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