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Eb Lecturer Guide 1.2 PDF

100 Pages·2024·English
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by ['Marcel Jonathan']| 2024| 100 pages| English

About Eb Lecturer Guide 1.2

This document provides an overview and guidance for a lecturer on an eBusiness module. It outlines the module objectives, structure, topics, and learning outcomes. The module contains 7 topics: introduction to eCommerce, eCommerce revenue models, eMarketing strategies, advertising and brand management, eCommerce business to business strategies, supply chain management, and online auctions. For each topic, the document provides learning objectives, pedagogical approach, timing, lecture notes, private study tasks, and tutorial exercises. It aims to guide lecturers in delivering the module content effectively and engaging students in active learning.

Detailed Information

Author:['Marcel Jonathan']
Publication Year:2024
Pages:100
Language:English
Format:PDF
Price:FREE
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