E-Commerce: Fundamentals and Applications

504 Pages·2002·103.63 MB·English

by  Henry Chan

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e
S
HENRY CHAN, RAYMOND LEE, THARAM DILLON
The Hong Kong Polytechnic University
ELIZABETH CHANG
The University of Newcastle, Australia
JOH
Chichester New York Weinheim Brisbane Singapore Toronto
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Preface xix
1 Introduction 1
1.1 Electronic commerce and physical commerce 2
1.2 The DIGITAL phenomenon 3
1.3 Looking at e-commerce from different perspectives 4
1.4 Different types of e-commerce 6
1.5 Examples of the types of e-commerce 8
1.5.1 Amazon*: B2C e-commerce 8
1.5.2 eBay: C2C e-commerce 9
1.5.3 Trading process network: B2B e-commerce 10
1.5.4 Priceline : C2B e-commerce 10
1.6 Some e-commerce scenarios 11
1.6.1 Retailing 11
1.6.2 Servicing 12
1.6.3 Publishing 12
1.6.4 Supply chain management 13
1.7 Changes brought by e-commerce 13
1.8 Advantages of e-commerce 14
1.9 Myths about e-commerce development and implementation 14
1.9.1 Myth 1: e-commerce is about building a web page 16
1.9.2 Myth 2: the successful implementation of an e-commerce system
relies on web programmers 16
1.9.3 Myth 3: e-commerce project is about translating the traditional
business model into an electronic business model 17
viii CONTENTS
1.10 System model and road map of this book 18
1.11 Summary 21
References 23
Recommended Reading 23
PART 1 Technologies (fundamentals) 25
2 Internet and world wide web 27
2.1 An Overview of the internet 28
2.2.1 Basic network architecture 28
2.1.2 Layered model 29
2.1.3 Link layer 29
2.1.4 Network layer 32
2.1.5 Transport layer 35
2.1.6 Application layer 36
2.1.7 Next generation internet 38
2.2 Brief history of the web 38
2.3 Web system architecture 39
2.4 Uniform resource locator 40
2.5 Overview of the hypertext transfer
protocol 41
2.6 Hypertext Transfer Protocol ( m P ) 42
2.6.1 HTTP request 42
2.6.2 Server response 44
2.7 Generation of dynamic web pages 46
2.8 Cookies 48
2.9 HTTNl.1 49
2.10 Example 51
2.11 Summary 52
References 52
Recommended Reading 53
3 Client-side programming 55
3.1 Important factors in client-side or web programming 56
3.2 Web page design and production 61
3.2.1 Define the audiences and the information
requirements 61
3.2.2 Develop the logical design of the web site 61
CONTENTS IX
3.2.3 Develop the perceptual design 62
3.2.4 Content creation 63
3.2.5 Programming 63
3.2.6 Posting and hosting the site 63
3.3 Overview of HTML 63
3.4 Basic structure of an HTML document 64
3.5 Basic text formatting 66
3.5.1 Heading 67
3.5.2 Paragraph 67
3.5.3 Font 68
3.5.4 Other special tags for formatting text 68
3.5.5 Horizontal rule 68
3.5.6 Lists 68
3.6 Links 69
3.7 Images 71
3.8 ImageMap 72
3.9 Tables 73
3.10 Frames 75
3.11 Form 79
3.11.1 Textbox 80
3.11.2 Password textbox 80
3.11.3 Checkbox 80
3.11.4 Radio button 81
3.11.5 Submit button 81
3.11.6 File input field 81
3.11.7 Hidden form field 81
3.11.8 Textarea 82
3.11.9 Select menu 82
3.12 Cascading style sheets 82
3.12.1 External style sheets 83
3.12.2 Embedded style sheets 84
3.12.3 Inline style 85
3.13 JavaScript 86
3.13.1 What is JavaScript? 86
3.13.2 Basic structure of JavaScript 87
3.13.3 A simple JavaScript example 88
3.13.4 Form validation using JavaScript 89
3.14 Summary 92
References 93
Recommended Reading 93