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About E - Cab Hailing A Study On Consumer Behaviour
This document discusses a study on consumer behavior related to e-cab hailing services in India. It begins with an introduction on the evolution of India's taxi industry from traditional street-hailing to app-based ride services. The objectives and methodology of the study are then outlined, including a survey of 120 respondents. A literature review is also provided on previous research related to factors influencing adoption of mobile cab booking apps and maintaining customer loyalty.
Detailed Information
| Author: | ['HuiTong Lee'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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