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Download e-Business & e-Commerce for Managers by Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About e-Business & e-Commerce for Managers
Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business!e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database.For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business.
Detailed Information
| Author: | Harvey M. Deitel, Paul J. Deitel, Kate Steinbuhler |
|---|---|
| Publication Year: | 2001 |
| ISBN: | 9780130323644 |
| Pages: | 833 |
| Language: | English |
| File Size: | 35.619 |
| Format: | |
| Price: | FREE |
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