Table Of ContentDRIVER ACCEPTANCE OF NEW TECHNOLOGY
Human Factors in Road and Rail Transport
Series Editors
Dr Lisa Dorn
Director of the Driving Research Group, Department of Human Factors,
Cranfield University
Dr Gerald Matthews
Professor of Psychology at the University of Cincinnati
Dr Ian Glendon
Associate Professor of Psychology at Griffith University, Queensland, and
President of the Division of Traffic and Transportation Psychology of the
International Association of Applied Psychology
Today’s society confronts major land transport problems. Human and financial
costs of road vehicle crashes and rail incidents are increasing, with road vehicle
crashes predicted to become the third largest cause of death and injury globally
by 2020. Several social trends pose threats to safety, including increasing vehicle
ownership and traffic congestion, advancing technological complexity at the
human-vehicle interface, population ageing in the developed world, and ever
greater numbers of younger vehicle drivers in the developing world.
Ashgate’s Human Factors in Road and Rail Transport series makes a timely
contribution to these issues by focusing on human and organisational aspects of
road and rail safety. The series responds to increasing demands for safe,
efficient, economical and environmentally-friendly land-based transport. It does
this by reporting on state-of-the-art science that may be applied to reduce vehicle
collisions and improve vehicle usability as well as enhancing driver wellbeing
and satisfaction. It achieves this by disseminating new theoretical and empirical
research generated by specialists in the behavioural and allied disciplines,
including traffic and transportation psychology, human factors and ergonomics.
The series addresses such topics as driver behaviour and training, in-vehicle
technology, driver health and driver assessment. Specially commissioned works
from internationally recognised experts provide authoritative accounts of leading
approaches to real-world problems in this important field.
approaches to real-world problems in this important field.
Driver Acceptance
of New Technology
Theory, Measurement and Optimisation
Edited by
MICHAEL A. REGAN
University of New South Wales, Australia
TIM HORBERRY
University of Queensland, Australia, and University of Cambridge, UK
ALAN STEVENS
Transport Research Laboratory (TRL), UK
ASHGATE
© Michael A. Regan, Tim Horberry and Alan Stevens and the contributors 2014
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system or transmitted in any form or by any means, electronic,
mechanical, photocopying, recording or otherwise without the prior permission
of the publisher.
Michael A. Regan, Tim Horberry and Alan Stevens have asserted their right
under the Copyright, Designs and Patents Act, 1988, to be identified as the
editors of this work.
Published by
Ashgate Publishing Limited
Wey Court East
Union Road
Farnham
Surrey, GU9 7PT
England Ashgate Publishing Company
110 Cherry Street
Suite 3–1
Burlington, VT 05401–3818
USA www.ashgate.com
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library The
Library of Congress has cataloged the printed edition as follows:
Regan, Michael A., author.
Driver acceptance of new technology: theory, measurement and optimisation /
by Michael A. Regan, Tim Horberry and Alan Stevens.
pages cm—(Human factors in road and rail transport)
Includes bibliographical references and index.
ISBN 978-1-40943984-4 (hardback: alk. paper)—ISBN 978-1-40943985-1
(ebook)— ISBN 978-1-47240585-2 (epub) 1. Motor vehicle drivers—
Psychology. 2. Motor vehicle drivers—Attitudes. 3. Automobiles—
Technological innovations. 4. Highway engineering—Technological
innovations. 5. Motor vehicle driving—Technological innovations—
Psychological aspects. 6. Highway communications—Technological
innovations. 7. Traffic safety— Technological innovations. I. Horberry, Tim,
author. II. Stevens, A. (Researcher in transportation), author. III. Title. IV.
Series: Human factors in road and rail transport.
Series: Human factors in road and rail transport.
TL152.3.R38 2014
629.28’304—dc23
2013025915
ISBN 9781409439844 (hbk)
ISBN 9781409439851 (ebk-PDF)
ISBN 9781472405852 (ebk-ePUB)
Contents
List of Figures
List of Tables
About the Editors
List of Contributors
Acknowledgements
PART I: INTRODUCTION
1 Driver Acceptance of New Technology: Overview
Michael A. Regan, Alan Stevens and Tim Horberry
PART II: THEORIES AND MODELS OF DRIVER ACCEPTANCE
2 The Definition of Acceptance and Acceptability
Emeli Adell, András Várhelyi and Lena Nilsson
3 Modelling Acceptance of Driver Assistance Systems: Application of the
Unified Theory of Acceptance and Use of Technology
Emeli Adell, András Várhelyi and Lena Nilsson
4 Socio-Psychological Factors That Influence Acceptability of Intelligent
Transport Systems: A Model
Sven Vlassenroot and Karel Brookhuis
5 Modelling Driver Acceptance: From Feedback to Monitoring and Mentoring
Systems
Mahtab Ghazizadeh and John D. Lee
PART III: MEASUREMENT OF DRIVER ACCEPTANCE
6 How Is Acceptance Measured? Overview of Measurement Issues, Methods
and Tools
Emeli Adell, Lena Nilsson and András Várhelyi
7 Measuring Acceptability through Questionnaires and Focus Groups
Eve Mitsopoulos-Rubens and Michael A. Regan
8 The Profile of Emotional Designs: A Tool for the Measurement of Affective
and Cognitive Responses to In-Vehicle Innovations
Robert Edmunds, Lisa Dorn and Lee Skrypchuk
9 An Empirical Method for Quantifying Drivers’ Level of Acceptance of Alerts
Issued by Automotive Active Safety Systems
Jan-Erik Källhammer, Kip Smith and Erik Hollnagel
PART IV: DATA ON DRIVER ACCEPTANCE: CASE STUDIES
10 Driver Acceptance of In-Vehicle Information, Assistance and Automated
Systems: An Overview
Gary Burnett and Cyriel Diels
11 Driver Acceptance of Electric Vehicles: Findings from the French MINI E
Study
Elodie Labeye, Corinne Brusque and Michael A. Regan
12 User-Centred Design and Evaluation as a Prerequisite for the Success of
Disruptive Innovations: An Electric Vehicle Case Study
Roman Vilimek and Andreas Keinath
13 Motorcycle Riders’ Acceptance of Advanced Rider Assistance Systems
Véronique Huth
14 Driver Acceptance of Technologies Deployed Within the Road Infrastructure
Alan Stevens and Nick Reed
15 Operator Acceptance of New Technology for Industrial Mobile Equipment
Tim Horberry and Tristan Cooke
16 Carrots, Sticks and Sermons: State Policy Tools for Influencing Adoption and
Acceptance of New Vehicle Safety Systems
Matts-Åke Belin, Evert Vedung, Khayesi Meleckidzedeck and Claes Tingvall
PART V: OPTIMISING DRIVER ACCEPTANCE
17 Designing In-Vehicle Technology for Usability
Alan Stevens and Gary Burnett
18 The Emotional and Aesthetic Dimensions of Design: An Exploration of User
Acceptance of Consumer Products and New Vehicle Technologies
William S. Green and Patrick W. Jordan
19 Optimising the Organisational Aspects of Deployment: Learning from the
Introduction of New Technology in Domains Other than Road Transport
Martin C. Maguire
20 Adaptive Policymaking for Intelligent Transport System Acceptance
Jan-Willem van der Pas, Warren E. Walker, Vincent Marchau and Sven
Vlassenroot
21 Designing Automotive Technology for Cross-Cultural Acceptance
Kristie L. Young and Christina M. Rudin-Brown
PART VI: CONCLUSIONS
22 Driver Acceptance of New Technology: Synthesis and Perspectives
Alan Stevens, Tim Horberry and Michael A. Regan
Index
