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UNDER THE PATRONAGE OF H. H. SHEIKH MANSOUR BIN ZAYED AL NAHYAN
DEPUTY PRIME MINISTER OF THE UAE, MINISTER OF PRESIDENTIAL AFFAIRS AND CHAIRMAN OF ABU DHABI FOOD CONTROL AUTHORITY
24 – 26 November 2013
ADNEC, Abu Dhabi, UAE
www.sialme.com
Strategic partner
POST SHOW REPORT 2013
Headline sponsor: Diamond sponsor: Platinum sponsor: Official carrier:
Official news broadcaster: Culinary partners: Official publications:
37% increase in visitors, shows region’s
appetite for food and beverage products
With a 37% increase in visitor numbers at the 2013 Growing at an average of 20% in exhibit space and
edition, SIAL Middle East has cemented its position 30% increase in visitors each year, SIAL Middle East
as the genuine business class event for the food and is now recognized as a must attend event for
beverage industry in the region. SIAL Middle East region’s food and beverage industry.
2013 attracted more than 17,000 attendees over
3 days to meet 744 exhibitors from 52 countries.
“
SIAL Middle East is very interesting. We have had great
success so far and we have met a lot of serious businessmen
and buyers who are very interested in our products. We are
glad to present our products in front of lots of people and
we had a lot of visitors from different countries. At the same
time we have visited a lot of other stands which we were
interested to visit in their home countries but meeting them
here saves us a lot of effort. We believe SIAL Middle East is a
very important event and have decided to double our stand
”
size for 2014.

Mohamed Ahmed Al Shehhi
CEO,
M.A.N Investments
SHOW PROFILE
Show Name SIAL Middle East – The Middle Eastern Food Exhibition
Patronage H.H. Sheikh Mansour Bin Zayed Al Nahyan,
Deputy Prime Minister of the UAE, Minister of Presidential Affairs,
Chairman of Abu Dhabi Food Control Authority
Strategic Partner Abu Dhabi Food Control Authority
Organiser SIAL Middle East & SIAL Group
Show Dates 24 – 26 November 2013
Website www.sialme.com
Venue/Location Halls 1 - 6 & The Atrium, Abu Dhabi National Exhibition Centre, UAE
Gross floor space 23,322 sqm (40% more space than 2012)
Sponsors Al Dahra – Headline Sponsor
Jenaan – Diamond Sponsor
Agthia – Platinum Sponsor
Culinary Partners The Emirates Culinary Guild
World Association of Chefs Societies
EXHIBITOR STATISTICS
Total exhibitors 744 exhibitors from 52 countries (34% more exhibitors than 2012)
National Pavilions 22 National Pavilions from:
Argentina, Australia, Belgium, Bulgaria, Canada, China, Czech Republic, France,
India, Italy, Malaysia, Morocco, Pakistan, Philippines, Poland, Portugal, South Korea,
Taiwan, Thailand, Turkey, UAE, USA
Geographic split 72% international | 28% domestic
VISITOR STATISTICS
Total attendees 17,292 from 77 countries (37% increase over 2012)
No of VIP hosted 508 buyers from 39 countries
buyers
No of chefs at La 652 chefs
Cuisine by SIAL
Top 10 visitor United Arab Emirates, Saudi Arabia, Kuwait, Oman, India, Qatar, Pakistan, Bahrain,
countries Egypt, USA
EXHIBITOR ANALYSIS
SIAL MIDDLE EAST 2013 SUCCESS
STORY IN NUMBERS
22 NATIONAL
744 52 72%
PAVILIONS FROM:
EXHIBITORS COUNTRIES INTERNATIONAL
Argentina, Australia, Belgium,
Bulgaria, Canada, China, Czech
Republic, France, India, Italy,
Malaysia, Morocco, Pakistan,
28% 73 32 Philippines, Poland, Portugal,
DOMESTIC ENTRIES FOR SIAL SHORTLISTED South Korea, Taiwan, Thailand,
INNOVATION Turkey, UAE, USA
EXHIBITOR SURVEY
RESULTS
86% of the exhibitors successfully met their objectives “
84% received an average of 19 leads
We have taken part in SIAL Middle East for many
21% signed contracts in excess of US$ 100,000 years as we represent the US Consulate and we
are here to support the 22 companies that are
63% signed contracts between US$ 50,000 and
taking part in SIAL Middle East. In comparison
US$ 100,000
to the last few times that we took part in SIAL,
87% were satisfied with their participation at
we feel that there are an increasing number of
SIAL Middle East 2013 ”
people who visit this exhibition.
96% of the exhibitors are planning to exhibit at
Jude Akhidenor
the 2014 edition, with 54% definitely coming back
Regional Agricultural Attache,
95% agree that SIAL Middle East is a dynamic food The Office of Agricultural Affairs (OAA)
trade show
94% agree the SIAL Middle East is a platform where
exhibitors can meet most buyers from the region
EXHIBITOR ANALYSIS
9% 14%
TOP 10 PRODUCTS & SERVICES
REPRESENTED BY EXHIBITORS
12%
Halal Products Food Ingredients 8% 8%
Private Label Canned & Preserved 8%
Products
Grocery Products
Beverage – 9% 12%
9%
Gourmet & Fine Food Non Alcoholic
Snack Food Health Products &
Food Supplements 9%
Confectionery
9% 11%
9%
10% 10% 11%
9%
10% 10%
“
This is our second time at SIAL Middle East and
we can see that it has grown. The quality of the
visitors is great, with a lot of interesting people
to meet. We chose to participate in SIAL Middle
East as we wanted to take part in one show per
year, and having heard of the reputation of SIAL
Paris, we decided to take part in SIAL Middle
”
East as it is a great, well organised exhibition.

Martin Brugman
President,
Culimer
LEADS GENERATED BY EXHIBITORS
1-5 21-30
6-10 31-50
11-20 More than 50
8%
33%
13%
7%
14%
25%
VISITOR ANALYSIS
AN AVERAGE OF 30% INCREASE IN
VISITORS CONTINUES
17,292 77 TOP 10 VISITOR
(37% increase
ATTENDEES FROM COUNTRIES over 2012) COUNTRIES:
United Arab Emirates, Saudi Arabia,
508 39 652
Kuwait, Oman, India, Qatar, Pakistan,
HOSTED FROM COUNTRIES CHEFS AT LA Bahrain, Egypt, USA
BUYERS CUISINE BY SIAL
VISITOR SURVEY RESULTS
76% of the visitors were either decision makers
or specifiers
54% visited SIAL Middle East over
multiple days
60% travelled to Abu Dhabi especially to
attend SIAL Middle East
88% agree that their visit to the event was
very satisfactory
2 out of 4 visitors visited SIAL Innovation Area
90% will return to visit SIAL Middle East in 2014
66% of the visitors have arranged to do
business with a new supplier, highlighting
opportunity for first time exhibitors
96% of the visitors successfully achieved
their objectives at SIAL Middle East
4%
35%
6%
6%
18%
19% 12%
JOB FUNCTIONOF VISITORS AT SIAL ME 2013
Owner / Chairman / Production/ R&D /
CEO / MD / GM Quality
Purchasing Food Service / F&B /
Management - Buyer Catering Manager
Sales / Store Manager Executive Chef / Chef /
Kitchen Staff
Marketing /
category Manager /
Communications
VISITOR ANALYSIS
ITEMS SOURCED BY VISITORS AT SIAL ME 2013
s
r
o
t
si
Vi
f
o
o.
N
1 Bakery 11 Frozen Food
2 Bakery Equipment 12 Fruits/Vegetables
3 Beverage/Non Alcoholic 13 Gourmet/Fine Food
4 Canned/Preserved Products 14 Grocery Products
5 Confectionery 15 Health Products/Food Supplements
6 Cured Meats 16 Organic Products
7 Dairy Products/Eggs 17 Meat/Poultry/Game
8 Food Ingredients 18 Prepared Meals/Convenience Products
9 Food Processing Equipment 19 Retail Equipment/Services
10 Food Service/Hospitality/Equipment 20 Seafood
“
We represent a group of companies who
come here to exhibit. We have had a great
first day, having met many buyers who are
interested in our products. We wanted to
take part in SIAL Middle East. The Middle
East is important for our food exports and
we are therefore interested in meeting
buyers from the region who attend SIAL
”
Middle East.

Piotr Kondraciuk
Agencja Rynku Rolnego
VISITOR ANALYSIS
VISITOR OBJECTIVES TO ATTEND SIAL ME “
We are a newly established company in the
Emirates and we are here to meet clients,
potential customers and partners from the
surrounding areas within the Middle East. On our
first day at SIAL Middle East, we have had an
excellent, very busy day, with many interested
parties. If the following two days continue on like
this, we will consider our participation in the SIAL
”
Middle East exhibition as a success.

Charles M Pedersen
Managing Partner,
Trading Flavours
1 Source products/services
2 Make onsite orders with manufacturers
3 Identify new suppliers
4 Meet existing suppliers
5 Gather general market/product info
6 Attend conference/seminar
HOSTED BUYERS ANALYSIS
SIAL Middle East Hosted Buyer Programme continues to grow year after year
With the support of our strategic partner, Abu Dhabi Food Control Authority, SIAL Middle East
hosted 508 VIP buyers from 39 countries to promote business matching at the show.
COUNTRIES REPRESENTED:
Algeria India Malaysia Spain
Bahrain Indonesia Morocco Sri Lanka
Brazil Iraq Mozambique Sudan
China Italy Netherlands Switzerland
Cyprus Jordan Oman Tunisia
Egypt Kenya Pakistan Turkey
Ethiopia Korea Qatar UAE
France Kuwait Saudi Arabia United Kingdom
Germany Lebanon Slovenia Yemen
Greece Luxembourg South Africa
HOSTED BUYERS ANALYSIS
HOSTED BUYERS BY JOB FUNCTION
CEO/Chariman/Chief
GM/MD
Head/Director
Purchasing
Manager
Operations
Catering
Other
“
I would like to extend our thanks and
appreciation for all the help and efforts you have
exerted to make our stay and meetings fruitful
and prosperous. The organization of SIAL was
perfect, well done to all involved in this year’s
market. You made us feel very organized.
”
Till next year, with all best regards.

Tareq Zuaiter
Founder and CEO,
Tareq Zuaiter & Sons
HOSTED BUYERS BY COUNTRY
34%
16%
2%
2%
2%
3%
5%
5%
6%
11%
7%
7%
“
UAE Qatar I would like to thank you for the hospitality
Saudi Arabia Pakistan extended to me during my visit to Abu Dhabi.
The exhibition was a great success and looking
Bahrain Oman
forward for your cooperation in the near future. I
India Lebanon wish you all the best for the coming years! ”

Kuwait China
Abdul Aziz Mohd Mahmood
Jordan Other Bin Mahmood Co.W.L.L