Download Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market PDF Free - Full Version
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About Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women.
Detailed Information
| Author: | Lisa Johnson, Andrea Learned |
|---|---|
| Publication Year: | 2004 |
| ISBN: | 9780814408155 |
| Pages: | 127 |
| Language: | English |
| File Size: | 0.838 |
| Format: | |
| Price: | FREE |
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