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About Domino's Exec Summary and Proposal
This document provides an executive summary and proposal for a year-long campaign by the agency Fisher, Fisher & Lim to promote Domino's Pizza's mobile ordering app. The proposal focuses on targeting frequent Domino's customers aged 18-34, who research shows are most likely to own smartphones. The creative campaign involves initially delivering blank Domino's pizza boxes for two weeks to generate curiosity, before adding minimal promotional messages about the benefits and ease of ordering with the Domino's app. The goal is to increase awareness of the app among loyal younger customers who are not currently using it.
Detailed Information
| Author: | ['Kevin Hsia'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 8 |
| Language: | English |
| Format: | |
| Price: | FREE |
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