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Doing E-Business: Strategies for Thriving in an Electronic Marketplace (Upside Books) PDF

305 Pages·2001·1.39 MB·English
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Download Doing E-Business: Strategies for Thriving in an Electronic Marketplace (Upside Books) PDF Free - Full Version

by David Taylor, Alyse D. Terhune| 2001| 305 pages| 1.39| English

About Doing E-Business: Strategies for Thriving in an Electronic Marketplace (Upside Books)

Strategies for becoming a fully functional E-businessThis book provides executives, managers, and entrepreneurs with practical ideas and techniques that will help them improve the way they implement and manage E-commerce and E-business. The authors have been E-business strategy consultants for over a decade, and this book is based on their experiences working with hundreds of Fortune 500 companies and dot com startups. The book is filled with examples of how companies across industries have used the Internet to sell in business-to-business E-marketplaces, as well as direct to consumers, and the problems they have encountered in the process. The book also covers many topics that other E-business books miss, including the impact of the Net's underground economy and how to involve customers emotionally with a Web-based business.David Taylor and Alyse Terhune (Stamford, CT) founded eMarket Holdings, LLC, an E-business strategy consulting firm in 1999. They have been e-commerce and e-business consultants for over a decade, primarily at Gartner Group, Inc.

Detailed Information

Author:David Taylor, Alyse D. Terhune
Publication Year:2001
ISBN:9780471380658
Pages:305
Language:English
File Size:1.39
Format:PDF
Price:FREE
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