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About DM Case Study
Dilmah Tea has successfully used social media, especially its popular Facebook page, to position tea globally and build its brand. With over 12 lakh likes on Facebook, Dilmah showcases its international partnerships and events. It positions tea as a beverage that can be enjoyed at any time of day and circulates information about tea's health benefits. Dilmah also uses social media to promote its environmental conservation initiatives and generate support.
Detailed Information
| Author: | ['raghul'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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