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About Distribution - 1
This document provides lecture notes on distribution channels. It defines distribution channels as the network of organizations that distribute goods from manufacturers to consumers. The notes explain the meaning and concept of distribution channels, and discuss their objectives and need for selecting appropriate channels. The key objectives of channels are to make products readily available, achieve service levels, enhance sales prospects, and minimize costs. An appropriate channel is needed to gather information, take advantage competitively, be difficult to replace, and add value at each distribution level.
Detailed Information
| Author: | ['Durga Devi'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 5 |
| Language: | English |
| Format: | |
| Price: | FREE |
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