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About Dissertation Submission
This document is the abstract for a master's thesis that explores social media influencers as an advertising source for the beauty industry in Ireland, from the perspective of female Irish Millennial consumers. The thesis used qualitative interviews with 7 female Millennials to understand their views on influencer advertising, product placement, photo editing, and issues of credibility and brand fit. The findings emphasized the importance for brands of ensuring influencers portray a lifestyle relatable to Millennial consumers. While Millennials acknowledged photo editing occurs, they expressed dissatisfaction with influencers editing published images.
Detailed Information
| Author: | ['api-310518712'] |
|---|---|
| Publication Year: | 2018 |
| Pages: | 103 |
| Language: | English |
| Format: | |
| Price: | FREE |
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