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About Dissertation - Social Media Marketing: Consumers' Perception
This document is an MBA dissertation that examines Indian urban social media consumers and their perceptions of social media marketing. It aims to determine the profile of Indian social media consumers and evaluate the effectiveness of social media as a marketing channel. The study uses a quantitative online survey of Indian urban social media users. Key findings include identifying the demographics and usage patterns of Indian social media consumers. The study also provides evidence that social media can be an effective marketing communication channel. It aims to provide practical information for small and medium enterprises on using social media strategically for marketing.
Detailed Information
| Author: | ['Sumit Janmejai'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 63 |
| Language: | English |
| Format: | |
| Price: | FREE |
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