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About Dissertation Sample
This dissertation examines the practice of advanced selling in the service industry through three separate essays. The first essay uses qualitative interviews with service firm managers to develop seven propositions on how firms market unused capacity. It analyzes the strategies and motivations for capacity management. The second essay builds a theoretical model to investigate the optimal pricing and allocation of capacities for advanced sale versus consumption. It finds that advanced selling increases capacity utilization and profits, and the optimal allocation depends on price sensitivity at consumption. The third essay develops a conceptual framework for pricing services and models the impact of offering refunds when reselling capacity is probabilistic. It analyzes how this affects pricing decisions. Overall, the dissertation provides new insights into capacity management strategies in the service industry through
Detailed Information
| Author: | ['Rino Satriano'] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 133 |
| Language: | English |
| Format: | |
| Price: | FREE |
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