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About Dissertation Report-Yogesh
This document is a dissertation report submitted by Yogesh P Nandanwar to Symbiosis Institute of Management Studies in partial fulfillment of an MBA degree. The report examines customer-based brand equity in the Indian smartphone market. It focuses on evaluating the brand equity of Apple and Samsung based on three dimensions: brand awareness, perceived quality, and brand loyalty. The report includes a literature review on brand equity theories and previous studies. It then analyzes secondary data on how consumers perceive Apple and Samsung across the three brand equity dimensions. The report aims to understand which dimensions most influence Indian consumers' smartphone purchase decisions.
Detailed Information
| Author: | ['Jiavidhi Sharma'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 27 |
| Language: | English |
| Format: | |
| Price: | FREE |
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