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About Dissertation Project Report
This document is a dissertation project report on a study of consumer behavior towards online shopping. It was submitted by Joshmy Joseph to Jagannath International Management School in partial fulfillment of the requirements for a Post Graduate Diploma in Management. The report includes an introduction to the topic, chapters on consumer characteristics and factors that influence online consumer behavior, the research methodology and objectives, an analysis of data and findings, and limitations. The overall purpose is to identify and understand the main factors that online consumers consider when making purchases online in order to provide implications for online retailers to enhance their consumer knowledge and marketing strategy effectiveness.
Detailed Information
| Author: | ['Komal Khatter'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 50 |
| Language: | English |
| Format: | |
| Price: | FREE |
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