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About Dissertation Pritam PDF
This document summarizes key literature on digital media marketing and consumer behavior in the digital era. Traditional consumer purchase decision models involve 5 stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. However, these models may need to be adapted for online contexts. Factors that affect consumers' willingness to engage in online shopping have also been studied. Understanding consumer behavior is important for marketers to explain and predict purchase decisions. More research is still needed to develop dedicated models of online consumer behavior.
Detailed Information
| Author: | ['Mrunalini Dhas'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 50 |
| Language: | English |
| Format: | |
| Price: | FREE |
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