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About Dissertation PDF
The document discusses a study on the effectiveness of experiential marketing compared to conventional advertising. The study used mixed methodology, including interviews and questionnaires with managers and consumers. The results found that experiential marketing is more effective than conventional advertising in today's competitive world. Experiential marketing focuses on one-on-one experiences with the brand, while conventional advertising relies on mass messaging. The study concludes that message delivery is more effective through experiential techniques rather than conventional advertising alone.
Detailed Information
| Author: | ['rajeshaisdu009'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 78 |
| Language: | English |
| Format: | |
| Price: | FREE |
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