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About Dissertation - Nara Nunes
The document discusses how social media influencers impact purchase intention among Brazilian millennials in tourism. It investigates the relationship between influencer endorsement and purchase intention, and how dimensions of influencer credibility (attractiveness, trustworthiness, expertise) influence this relationship. The study uses a survey distributed on social media to collect data from Brazilian millennials, which is then analyzed using descriptive and inferential statistics in SPSS.
Detailed Information
| Author: | ['Monisreylin Hem'] |
|---|---|
| Publication Year: | 2024 |
| Pages: | 147 |
| Language: | English |
| Format: | |
| Price: | FREE |
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